Le bhlog yobukhulu obungaphezulu ikhuthaza iiFashoni Brands ukuba #MakeMySize

Umxholo

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Ukhe uthandane ne-rder romper kuphela ukufumanisa ukuba ivenkile ayithwali ubungakanani bakho? Kwaye, kamva, xa uzama ukuyithenga kwi-Intanethi, usaya kungenanto?

Kubafazi abakhulu, olu hlobo lwamava okuthenga okuphazamisayo luyinto eqhelekileyo. Ngaphandle kokuqina kwentshukumo yomzimba-pos kunye ne-chorus edumbayo ye #effyourbeautystandards, zimbalwa iimpahla zempahla ezenza ubungakanani obubandakanyayo (nangona umfazi waseMelika oqhelekileyo enxiba phakathi kobukhulu be-16 kunye ne-18, ngokophando luka-2016). (Idibeneyo: Apho uMbutho weNdawo yokuHamba ngoMzimba kunye nalapho ufuna ukuya khona)

Emva kweminyaka ejongene nocalucalulo lobukhulu, elinye ibhinqa liye lanela. Kwinyanga ephelileyo, ibhlog yefashoni ebanzi kunye no-Katie Sturino uthathe inxaxheba kwimidiya yoluntu, enika ilizwi kwizigidi zabasetyhini abajamelene nomcimbi ofanayo. UStrino, usomashishini ongasemva kwesimbo se-12ish, ibhlog ebhiyozela umbono wokuba isitayile se-chic asinamda ubungakanani, uthathe u-Insta ukukhupha uxinzelelo malunga nokuthenga ngobungakanani obandisiweyo. (Unokumkhumbula njengomnye wabafazi be-badass abasincedileyo sazisa # UthandoMyShape.)

"Ndibethe umda wam kunye nabaqulunqi abangacingi uhlobo lomzimba wam!" Ubhale i-selfie apho enxibe khona i-XL yee-jean ezingalinganiyo. "Nceda uthumele iiselfies zegumbi lakho elikhathazekileyo kunye nezitayile onqwenela ukuba zibekhona kuwe."

Ukubizelwa kwakhe kuye kwamilisela iphulo #MakeMySize. Ngayo, uSturino unethemba lokuzisa ulwazi kunye notshintsho kumzi mveliso wefashoni ngokubongoza abayili ukuba benze ubungakanani obubandakanya ubungakanani. Akakubambi kugxeka kwakhe, esebenzisa imithombo yeendaba zentlalo njengeqonga lokujongana neenkampani ezinganikeli ngezimbo zemizimba egudileyo.

Kwiposti ye-Insta eyoyikisayo, u-Sturino ubiza uZara ngenxa yobukhulu bexesha elide lophawu. "U-zara uphezulu kuluhlu lwe #MakeMySize bc bebendenza ndizive kakubi kwigumbi elifanelekileyo iminyaka," utshilo emfanekisweni enxibe ilokhwe kaZara exinene kakhulu ukuba ingafakwa kwiqhosha.

"Luhlobo luni lomyalezo owuthumela kwisikolo samabanga aphakamileyo, ekholejini, kwaye nangowuphi na umfazi okhulileyo ohamba evenkileni yakho," ubuza ehamba nothotho lwemifanekiso efotwe kwigumbi lokunxiba laseAritzia. Kumfanekiso ngamnye, unxibe eyona sayizi inkulu ekhoyo kumntla, isiketi, kunye neelokhwe, ezingamlinganiyo okanye ezingamfanelanga umzobo wakhe ogcweleyo.

Ukumakisha uphawu oluphezulu u-Alice no-Olivia, uSturino uthumele umyalezo omnye, "Ndiyayithanda le ngubo yokugoba ingwe kwaye ndingathanda ukuyinxiba ngokobukhulu bam. Masazise abayili nathi ukuba sifuna ukunxiba iimpahla zabo."

Umyalezo wakhe ufika ekhaya kunye nabalandeli bakhe abangama-227K ababelana ngeemvakalelo zabo malunga nokukhetheka kobukhulu. "Nathi sifuna ukunxiba iimpahla ezintle! Hayi zikaMUMU !!" omnye ubhale. Olunye uluvo olukhuthazayo luthi, "qhubeka nomlo, uyinkuthazo emangalisayo kunye nomzekelo. Ukuzithemba yeyona nto inomtsalane." Abanye baye baqala ukuthumela ii-selfie zabo eziphazamisayo ezifanelekileyo.

Ngaphandle kwayo yonke inkxaso, u-Sturino ukwafumene i-wave yengxelo engalunganga, ehlazisa umzimba. (Umyalezo okhawulezayo ovela kwi Ubume abasebenzi: Kuni nonke trolls phaya, sikucela ngentlonipho ukuba # IngqondoYakhoYeYakho Ukuxhaphaza umntu ngomzimba wakhe akunakulunga.)

Ezi mpendulo zenzondo kwiSturino ziqinisekisa nje ukuba kutheni intshukumo #MakeMySize ibaluleke kangaka. Ijolise ekuhlaleni okuhle, iblogi entle ayibakhathaleli abo bakuthiyileyo kodwa iyasikhumbuza ukuba izibonda ziphezulu. Nokuba ngamagqabantshintshi athetha ngokuphandle okanye ukunqongophala kobungakanani obudityanisiweyo evenkileni, umyalezo unobungozi obungenakuphikiswa. Wonke umfazi ufanelwe ukuziva kakuhle ngaye, kungakhathaliseki ukuba ibhulukhwe yakhe ingakanani. (Idibeneyo: Mhle waseMelika ungenise ubungakanani beJeans eNtsha-Nantsi kutheni kubalulekile)

Iindaba ezimnandi? Utshintsho luselundini. Abanye abayili abafana noMara Hoffman kunye noRachel Antonoff baqala ukwandisa uluhlu lweesayizi ababonelela ngazo, ngokutsho kuka-Sturino, obonelela ngoluhlu olupheleleyo lweempawu ezinobungakanani-ubungakanani obulungeleyo kwiphepha lakhe le-Insta. Ukwanika ikhwelo kuye lokuya-faves ngobungakanani obubandakanyayo kubandakanya iModCloth, Nordstrom, Loft, Stitch Fix, kunye noJ. (Idibeneyo: Olona hlobo luBalaseleyo oluBandakanyayo lweeNdawo eziSebenzayo)

Ngaphezulu kwako konke, nokuba unxibe ntoni ngalo naluphi na usuku, uSturino uxhobisa abafazi ukuba "babeke ukuzithemba kwakho kuqala." Enkosi, Katie, ngesikhumbuzo sokuba ukuzithanda sesona sixhobo sakho sibaluleke kakhulu.

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