UBella Hadid kunye noSerena Williams Dominate Campaign eNike

Umxholo

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I-Nike icofe oosaziwayo abakhulu kunye neembaleki ezidumileyo kwihlabathi kwiintengiso zabo kule minyaka idlulileyo, ngoko akumangalisi ukuba iphulo labo lamva nje, #NYMADE, libonisa amagama amakhulu avela kwifashoni kunye nehlabathi leembaleki. Kwiveki ephelileyo, uphawu luqinisekisile ngokusesikweni ukuba bobabini uBella Hadid, imodeli du jour, kunye noSerena Williams, umphathi wethu wentenetya esiyithandayo, baya kuba phakathi kwabantu abaziwayo.

Limalunga nantoni kanye kanye eli phulo? U-Nike uyacacisa: "Phambi kokuba unyathele kwelona nqanaba likhulu emhlabeni, qiniseka ukuba uwunyusele phezulu umdlalo wakho ngokwaneleyo ukuze uwufikelele. Kuba esi sisixeko esinokujika ii-greats zibe ziimpawu kwaye senze elona xesha lakho lihlala ngonaphakade. Ukuba uzibonakalisile ulapha, uyiNew York eyenziwe. " Ayizizo zonke iinkcukacha malunga nentengiso esele zikhutshiwe okwangoku, kodwa kukhuselekile ukuba okungenani yinxalenye yokubhiyozela indlela i-NYC ebenze ngayo ubomi baba bantu baqhelekileyo-ndingasathethi ke ukuba isixeko sinobuchule obungafaniyo bokomelela kwaye impumelelo, nto leyo esinokuthi sonke zihambelana (nokuba ubiza NYC ekhaya okanye hayi).

Asinakuchukunyiswa ngakumbi malunga nokubandakanywa kukaSerena Williams, oyintandokazi yexesha elide kwaNike, kuba ungomnye wabadlali beTennis abahombise lonke ixesha. Ngaphezu koko, wenza umsebenzi omangalisayo wokungaze aphulaphule abantu abamthiyileyo kwaye ababonise ukuba baphosakele kwi-reg.

Ngokuphathelele uBella, kutsha nje uthe kupapasho ndaba ndaba "unemincili kakhulu ukuba yinxalenye yosapho lakwaNike. Kube liphupha lam ukusukela ndisemncinci. Ndiwongekile kwaye ndathobekile ukuba yinxalenye yeNew York Made iphulo. " Ubambiswano luyavakala, njengoko uBella ethethile malunga nendlela asebenza nzima ngayo ukuze ahlale esempilweni kwaye esempilweni, nokuvula malunga nokungakhuseleki kwakhe kwaye evuma ukuba iimodeli ze-VS ezibalaseleyo zinenkxalabo yomfanekiso womzimba, nazo. Kodwa ukuba lo mdubulo wakhe kunye nebhodi yakhe entsha e-NYC luphawu, akawavumeli loo mathandabuzo ukuba amvimbe ekubeni ngumphathi. Kuvakala ngathi yintombazana eyi-NYC kuthi.

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