Ezi Foto zoBugcisa zithumela umyalezo ongalunganga malunga nokutshaya

Umxholo

• Uphengululo lwe

Sifikile indlela ende okoko iVirginia Slims yaqala ukuthengisa ngokukodwa kwabasetyhini abakuma-60s ngokubonisa ukutshaya njengesiqalo sobukhazikhazi obungakhathaliyo. Sikho ngoku icwecwe kwimingcipheko yomhlaza ebandakanya ukutshaya (kwaye ukutshaya kunokuchaphazela iDNA yakho kumashumi eminyaka emva kokuba uyekile). Iileyibhile ezilumkisayo kwiibhokisi azinakuphoswa.

Kodwa ungenzi mpazamo, umanyano phakathi kwecuba kunye nokwabelana ngesondo kunye nemvukelo usaphila kwaye ulungile. Kutshanje, lo myalezo uqiniswe ngendlela eyothusayo ziimodeli ezinempembelelo kunye nokulandela okukhulu kwemileniyam. Kwimeko apho: bobabini uBella Hadid noKendall Jenner kutshanje bathumele iifoto zabo ezimdaka nge-cigarettes kwi-Instagram, kunye neencwadana ezithi azitshayi.

Okokuqala uKendall uthumele ifoto apho wayehleli ehamba ze kunye necuba ekhupha phakathi kweminwe yakhe. Isihloko: "Anditshayi." Kwaye eli ayiloxesha lokuqala. Wathumela ifoto kuyeUthando Iphephancwadi lokudubula ekuqaleni kwalo nyaka ngesihloko esithi "akukho ukutshaya". Kwaye sashiyeka sizonwaya iintloko zethu.

Eyona nto yenza ukuba kudideke nangakumbi kukuba uKendall uxele ngaphambili ukuba uyachasa ukutshaya. "Andikaze nditshaye icuba, kwaye ngekhe nditshaye," ubhale ngeposi kwibhlog yakhe kwi-app yakhe kwi-2015 njengoko kuxeliwe ngu-Allure. "Wonke umntu uyatshaya kumzi mveliso wam, kwaye ndiye ndigqwese kakhulu. Kuyacekiseka kwaye ndiyayichasa."

Ngosuku olulandelayo emva kwesithuba sikaKendall, uBella wabelane ngokusondeleyo kwakhe ukutshaya kunye nesihloko esithi "Ndiyekile." Ngokungafaniyo noKendall, uBella utshaye esidlangalaleni (wayeyinxalenye yeqela elalitshaya ngokungenalusini kwigumbi lokuhlambela kulo nyaka we-Met gala), ke isithuba sithathiwe njengesibhengezo kubo bonke ubunzulu bokuyeka.

Ngelixa kuyancomeka ukuba uKendall ukhethe ukubhengeza ukuba, eneneni, akayitshayi i-IRL kwaye kufanelekile ukubhiyozela ukuba uBella wayeka, ezi ngcaphuno azonelanga ukwenza iifoto zilungile. Ngaphandle kwenyani yokuba bafunda ngokubhidekisayo kunye nengqikelelo ephantse yaqhwanyaza, uninzi lwabalandeli bemodeli abayi kuzihlupha ngokufunda ii-captions. Baza kuskrola nje babone ifoto entle emnyama namhlophe benqunu bephethe icuba kwaye benze unxulumano olufanayo naloo ntengiso babenethemba lokuba abafazi baya kulwenza ngeminyaka yee-'60s. Inyaniso yokuba imidiza yayithengiswa njengobukhazikhazi-ngaphandle kwempembelelo eyonakalisayo yezempilo- yeyona nto ikhokelele i-US ukuba inqande iisigarethi ezivela kwiintengiso zeTV nakunomathotholo kwii-70s. Ke kutheni, kumashumi eminyaka kamva, sibuyela kumyalezo ofanayo oyingozi?

Iimodeli azinakuba nolawulo olupheleleyo kuwo onke amahlombe abathatha inxaxheba kuwo, kodwa banolawulo kwizithombe zabo ababelana ngazo nabalandeli babo abaphantse babe zizigidi ezili-100. Ayinakuphikwa into yokuba abantu abatsha namhlanje babeka ixabiso elikhulu kwizinto abazithandayo kubantu ababathandayo kwi-Instagram, bethatha kubo iindlela zokuba benze ezabo izimvo malunga nokuba kuthetha ukuthini ukuba "shushu." Yaye oku akuyontelekelelo nje: Xa abantu abaselula bebona abantu abadumileyo betshaya, kusenokwenzeka ukuba batshaye baze baqonde ukuba ukutshaya kuxhaphake ngakumbi kunokuba kunjalo ngokwenene, ngokutsho kwenyaniso, lelinye lamaphulo esizwe olutsha alikhulu nelinempumelelo lokuthintela icuba. . Umbutho uxoxa ngelithi abantu abadumileyo baye baba 'zisithethi ezingahlawulwanga' benceda i-Big Tobacco ukuba iphinde iqhele ukutshaya-kwaye inefuthe elibi kakhulu. Ukukunceda ekupheliseni uluvo lokuba iicigarethi zipholile nangayiphi na indlela kwakhona, kuye ngabantu abadumileyo kunye nabashukumisayo ukuba bayeke ukwabelana ngeefoto ezinje ngezi.

UKendall noBella, siyakubuza, ukuba ngenene ukhutshiwe, unezothe, kwaye awuchasanga njengoko usitsho,yekaukuthumela iifoto ezihambisa umyalezo ochaseneyo.

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