Ubungqina bakho kwi: Ukuthenga ukutya

Umxholo

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Uhamba ufuna iyogathi, kodwa uphuma nesiqingatha seshumi elinesibini lamanzi kunye nezinto ezithengiswayo, iti esebhotileni, kunye nesipaji esizii-$100 ezikhaphukhaphu. (Ngaphezulu koko, mhlawumbi ulibele konke malunga neyogathi.)

Asinto yomlingo. Iivenkile ezinkulu zanamhlanje zenzelwe ukuba ingqondo yakho ithengwe ngokungxama. Nantsi indlela:

Xa Uqala Ukungena

Iintyatyambo, iziqhamo kunye nemifuno ziphantse zibekwe kufutshane nesango levenkile. Ngoba? Ezi mveliso zinika ingqondo yakho umbono wokuba ungena kwindawo ethile yendalo kwaye intsha-yindawo entle ngaphandle kosuku lwakho lomsebenzi, uyachaza uMelanie Greenberg, Ph.D., ugqirha wezengqondo waseMantla California.

Velisa ingqokelela kwiikreyiti okanye uwiswe kwiibhasikithi thumela ingqondo yakho umyalezo ongazi nto: Ezi ziqhamo kunye nemifuno yangeniswa ngqo ivela ebaleni, ngokuchasene nokuthunyelwa ngesikhongozeli seshishini, utshilo uGreenberg.

Kusenokwenzeka ukuba ubone (kunye nevumba!) Kwibhaki, utshilo u-Aner Tal, Ph.D., weYunivesithi yaseCornell yokutya kunye neLebhu yeBrand. Abanini beevenkile bayawazi amavumba ezinto ezibhakiweyo ezintsha zibangela indlala. Kwaye xa ulambile, kunokwenzeka ukuba ubambe ukutya okumnandi obungazimiselanga ukukuthenga, uphando lubonisa.

Kwimeko apho utshintshe ingqondo yakho kwaye uthathe isigqibo sokushiya ivenkile, iingcango ezizenzekelayo ezibangelwa ngabenzi boluvo ngaphandle zivala umendo wakho kuphela. Kunye nezinye izithintelo, ezi zithintelo zikunyanzela ukuba uhambe kwindawo enkulu yevenkile xa uphuma, uyacacisa uGreenberg.

Ezindleleni

Abaphandi bayazi ukuba uthanda ukuskena amacandelo aphakathi ezishelifini kunye neziphelo zeendlela zokutya kakhulu. Ngeso sizathu, iivenkile ezithengisa ukutya zibeka ezona zinto zinomtsalane kwezo ndawo, utshilo uTal. Kwelinye icala, ukurhweba ngexabiso kunye nezinto ezizodwa zihlala zifakwa kwiindawo ezishelifini eziphezulu nezisezantsi amehlo akho angaziboni.

Ngezizathu ezifanayo, izinto ozifuna kakhulu (ubisi, amaqanda, kunye nebhotolo) zihlala zibekwe kude nomnyango wevenkile kangangoko kunokwenzeka, uyachaza uTal. Oku kuyanyanzelisa ukuba udlule kwezinye iimveliso ezininzi apha endleleni. Kwaye okukhona udlula izinto ezininzi, kokukhona uya kuphosa izinto kwinqwelo yakho, izifundo zibonisa. (Iinqwelo zegrosari ngokwazo ziye zanda kakhulu ngokuhamba kwexesha, izifundo ezibonisa ukuba zikukhuthaza ukuba uthenge ngakumbi ukuze uzigcwalise.)

Iintengiso kunye neZodwa

Xa ubona ukwehliswa kwexabiso okanye into yokuthengisa (ezo tag zityheli zikhwaza "Zimbini ngazinye!" Okanye "Gcina iipesenti ezingama-30!"), Inxalenye yengqondo yakho ebizwa ngokuba yi-mesial preortal cortex ikhanyisa, ifumana isifundo kwiYunivesithi yaseStanford. Inkolelo yokuba ungonga imali ikwacima nenxalenye ye-noodle yakho enxulumene nentlungu kunye nezigqibo zokungathengi, isifundo sicebisa. Nokuba awuyidingi ngokwenyani into yokuthengisa, ingqondo yakho ikukhuthaza ukuba uyithenge, isifundo sibonisa.

Iivenkile ezinkulu zikwasebenzisa ubuchule obubizwa ngokuba yi "anchoring", obabekwa kuqala ngabaphandi bakwa-Israeli ngeminyaka yoo-1970. Ukumisa kubandakanya ukubopha ingqondo yakho kwixabiso lokuqala, eliphezulu ukuze nantoni na enikiweyo ibonakale ngathi yinto entle. Umzekelo: Ukuba ubona into ithengiswa yodwa nge-3.99 yeedola, mancinci amathuba okuba uyithenge kunokuba, ngentla kweli xabiso, uyabona, "Rhoqo $ 5.49." Ingqondo yakho ikholelwa ukuba uyonga imali nangona ngekhe wayithenga loo nto ngaphandle kokuthelekiswa kwexabiso.

Ukuskena iileyibhile zeMveliso

Ayimangalisi into yokuba abathengisi bokutya baqaqambise eyona miba isempilweni yemveliso yabo ngamabango afana ne "0 Trans Fats!" okanye "Ipesenti ezili-100 zeNkozo yonke!" Kwaye ngelixa ezi nkcazo (ngokuqhelekileyo) ziyinyani, oko akuthethi ukuba ukutya okungaphakathi akupakishwanga kunye nezinye izongezo ze-junky, uTal uthi. Kukwakho nophando olubonisa iileyibhile zokutya okuluhlaza zenza iimveliso zibonakale zisempilweni kuwe, nokuba izinto ziikuki okanye i-ayisikrimu.

Ezinye iilebheli zikwanyusa into esisiseko yemveliso ukuyenza ibonakale yahlukile, utshilo uTal. Umzekelo: Isikhongozelo seyogathi sisenokuthi, "Umthombo omkhulu weProbiotic!" nangona yonke i-yoghurt is probiotic ngokwendalo. Kwaye imihla yokuphelelwa lixesha okanye "yeyona ilungileyo" ngoku ibonakala kuyo yonke into ukusuka kwi-pasta sauce ukuya kwizicoci zesitya sangasese. Kodwa musa ukukhohliswa ekukholelweni ukuba ezi mveliso ziphelelwa ngokukhawuleza, uGreenberg uyalumkisa. “Abathengisi bemveliso bongeza imihla yokuphelelwa lixesha ukuze bakukhuthaze ukuba uthenge izinto ezintsha,” uyachaza. Kwiimeko ezininzi, nokuba ubisi kunye namaqanda kuya kuhlala iintsuku ezininzi kudlule umhla obhaliweyo, wongeza.

Ngelixa ujongileyo

Emva kohlaselo lokuthengisa usandula ukutyhala inqwelo yakho, indlela yokuphuma inokuba lolona vavanyo lukhulu lokuzimisela. Uvavanyo oluninzi luye lwafumanisa ukuba ukuzeyisa kwakho kuthanda ukwehla xa unyanzelwa ukuba wenze izigqibo ezininzi. Iingcali zabathengi zifumanise ukuba ingqondo yakho egugileyo kunokwenzeka ukuba ihendwe ziilekese, iimagazini, kunye nezinye izinto ezithengayo kwirejista.

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