UKayla Itsines Uziqambe ngokutsha igama lakhe elidumileyo "Izikhokelo zeBikini yeBhunga"

Umxholo

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Imalunga neminyaka eli-12 okoko umqeqeshi wase-Australia u-Kayla Itsines aqala ukwaba umxholo we-Instagram, kunye neminyaka esixhenxe okoko waqalisa ukubetha i-Bikini Body Guide ngo-2014. Sweat nge-app kaKayla ngo-2015, ethe yafika kwangoko kwi-1 Ivenkile yeeVenkile kumazwe ali-142 kunyaka wokuqala wokukhutshwa. Ukusukela oko edibene nabanye abaqeqeshi kwi-app yakhe entsha ye-SWEAT, eyasungulwa ngo-2017, ukubonelela ngeendlela ezahlukeneyo zokuzilolonga (kunye nobuntu) kuyo nayiphi na imfuno yokomelela. Kwaye ngo-2019, emva kokuzalwa kwentombi yakhe u-Arna, waqalisa inkqubo yokubeleka ebizwa ngokuba yiKayla Itsines Post-Pregnancy.

Konke oku kukuthi, i-Itsines ifumene indawo yakhe njengesixhobo sokuqina somzimba kwaye, ngeendlela ezininzi, ivule indlela yenkcubeko yemithombo yeendaba kwezoluntu ekhoyo namhlanje.

Kodwa ngelixa ubomi bukaKayla kunye nemodeli yeshishini itshintshile kule minyaka idlulileyo, ngokunjalo nakwishishini lezempilo. Asisathethi nje ngemizimba yabantu, impilo, ukutya, okanye ukomelela ngendlela esasiqhele ukwenza ngayo. Umzimba onempilo kunye neentshukumo ezichasene nokutya ziye zafumana ukutsaleka kwaye ziyaqhubeka nokuvela, kwaye ugxininiso lokuqina lutshintshile ukusuka kwi-aesthetics ukuya kumandla kunye nokukwazi ukwenza ngokulula ukuziva. Kulungile. Nayiphi na into "yokuphatha uthando" okanye "i-muffin top" intetho iphantse yagqitywa, njengoko zinezithembiso zokulungiswa ngokukhawuleza okanye iipakethi ezintandathu. Ngelixa, ewe, ukwehla kobunzima kuseyinjongo esebenzayo kwaye encomekayo ukuba leyo yinxalenye yohambo lwakho lobuqu, ibali elikujikelezileyo litshintshile ngokupheleleyo.

Kwaye yiyo yonke le nto kutheni i-Itsines (ekugqibeleni) itshintsha igama lenkqubo yakhe yokuqala yokubetha, i-e-ncwadi ephikisana ngokugqibeleleyo nempilo ngonaphakade. Kulungile: Izikhokelo zeBikini yeBhunga azisekho.Ngoku, inkqubo yakhe ye-BBG ibizwa ngokuba "kukuqina okuphezulu kunye noKayla," i-BBG yomelele "kukuqina okuphezulu kunye noKayla," kunye nezixhobo zeBBG Zero "sisiXhobo seZero esiPhakamileyo kunye noKayla." Izikhokelo zisaqulathe ukusebenza okufanayo nokuzama okwenyani, kodwa baphinde babuyiselwa igama kwakhona.

"Sele kuyiminyaka elishumi ukusukela oko ndenza i-BBG ngenjongo yokuba wonke uMZIMBA ngumzimba webhikini," u-Itsines wabhala kwi-Instagram post ebhengeza olo tshintsho. "Nangona kunjalo, ndiziva ukuba igama ngoku limele umbono ophelelwe lixesha kwezempilo kunye nobungqingili ukuze ube ngumsunguli we-Sweat, ndibona ukuba lixesha elifanelekileyo lokutshintsha indlela yethu ne-BBG kwaye siguquke kwaye sisebenzise ulwimi oluvakala lulunge ngakumbi kwabasetyhini namhlanje. "

Ngelixa esenza utshintsho ngoku, iimvakalelo zakhe azizintsha. Kudliwano-ndlebe luka-2016 kunye IBloomberg, U-Itsines uthe: "Ngaba ndiyazisola ngokubiza izikhokelo zam ngeBikini Body? Impendulo yam ngu-ewe ... Yiyo loo nto xa ndikhupha i-app, ndayibiza ngokuba yiSweat With Kayla. Ukubila kuyandixhobisa. Ndiyayithanda lonto." Oko kwathethi, akazange abize ngokusemthethweni igama elithi Bikini Guides Guides kude kube ngoku.

"Njengokuba ungacinga ukuba lo ngumzuzu omkhulu kum ngokobuqu njengoko iinkqubo zam ezinegama le-BBG zaziwa kakhulu kwaye ziyinxalenye enkulu yokwakha enye yezona ndawo zinkulu zoluntu olomeleleyo emhlabeni jikelele," uqhubeke watsho.

Kutheni kuthathe ixesha elide kangaka? Ewe, iyavakala into yokuba, xa ukuqala kwempumelelo yakhe yobuqu kwakuxhomekeke kakhulu kwezi zikhokelo, wayeziva enoloyiko malunga nokuphinda kuphawulwe kwakhona. Emva kwayo yonke loo nto, lonke uluntu luzimilise ngokwalo: okwangoku kukho ngaphezulu kwezigidi ezisixhenxe ze-Instagram ezithunyelwe nge #BBG, kunye namawakawaka eakhawunti ye-Instagram aqaliswe ngabakwaBBGers abazenzele ezabo ii-brand zabo ngokujikeleza amava abo ngeenkqubo.

Kodwa ngokuthiya ngokutsha izikhokelo zakhe ngoku, u-Isines uyanceda ukuqhubeka nokutshintsha kwenkcubeko ukuba ukuzilolonga akukho malunga nomzimba abakufumanayo, kodwa indlela abakwenza ukuba uzive ngayo kunye nezinto abazenzayo kwimpilo yakho. Ewe, ngewayeyenze kamsinyane, kodwa ukuba unyaka ophelileyo (kunye nokuvela kwenkcubeko yokurhoxisa) isifundise nantoni na, kukuba kufuneka sivumelane ukuba sizibone iimpazamo zethu kwaye senze utshintsho ngobabalo.

Umzi mveliso wempilo uguqukile kakhulu okoko ndafumana isiqinisekiso sokuba ngumqeqeshi kwiminyaka elishumi eyadlulayo, utshilo u-Itsines. Ubume. "Indlela abafazi abayijonga nabayicinga ngayo impilo yomzimba itshintshile ukusuka ekujongeni imbonakalo yomzimba ukuya ekwamkeleni izibonelelo zengqondo kunye neemvakalelo zokuzilolonga kunye nokuphila ubomi obuphilileyo. Ndifuna iinkqubo zam zibonise ukuba yimpilo yanamhlanje yiyo loo nto ndigqibe kwelokuba nditshintshe amagama enkqubo ukuya 'kubunzulu obuphezulu.' "

Ku-Isines, ukuba ngumama kuye kwaba yeyona nto iphambili kolu vuko. "Ukusukela ekubeni no-Arna, ndiye ndayiqonda nangakumbi indlela ekubaluleke ngayo ukuba sisebenzise ulwimi ukuba sixhobise abasetyhini," uqhubeke watsho kwisibhengezo. "Ndifuna ukusebenzisa ulwimi oluqinisekileyo nolukhuthazayo kubo bonke abantu basetyhini kwaye lelo lizwe ndifuna ukuba u-Arna akhulele kulo. Kule minyaka ili-10 idlulileyo ndiye ndafunda ukuba indlela esinxibelelana ngayo nabasetyhini kunye nolwimi esilusebenzisayo LUYENZA . Ndiziva ndilungile ngolu tshintsho. Ndiyazingca ukuba njengenkampani @sweat sinokujonga into kwaye sicinge ukuba 'ayilunganga' okanye 'ayilunganga kwakhona' kwaye senze utshintsho olufanelekileyo.

Abalandeli abathembekileyo, abanye abaqeqeshi kunye nabanye abaxhasi bathethe ngezimemezelo zika-Itsines ukubonisa inkxaso yabo. "Ndiyayithanda le ntombazana inyathelo! Bravo! Amagama esiwasebenzisayo abaluleke kakhulu 😍 thanda yonke into oyenzayo kwaye uyimele!" wabhala umlandeli omnye. "Uyamangalisa! Kuthatha isibindi esikhulu ukuhlela ukucinga kwakho kwangaphambili esidlangalaleni! Ndonwabile ngolu tshintsho. I-Sweat inika amandla kwaye iyayixhasa, kwaye ngoku igama liyafana," wabhala omnye.

Kwaye banyanisile. Isenokuthatha ixesha elincinci, kodwa utshintsho kuphawu lweBBG ngumzekelo ogqibeleleyo wokuba akukaze kube semva kwexesha ukwenza utshintsho oluqinisekileyo.

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