I-McDonald's Flips I-logo yayo ijonge ezantsi kuSuku lwaBasetyhini lwaMazwe ngaMazwe

Umxholo

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Ngale ntsasa, iMcDonald's eLynwood, CA, ityibilikise uphawu lwayo lwegolide zijongise ezantsi, ke u "M" wajika waba ngu "W" kubhiyozelwa uSuku lwaBasetyhini lwaMazwe ngaMazwe. (UMattel ukwakhuphe nje imizekelo eli-17 njengoBarbies ukubhiyozela usuku.)

Isithethi setyathanga, uLauren Altmin, uxelele i-CNBC ukuba eli nyathelo lenzelwe "ukubhiyozela] abantu basetyhini kuyo yonke indawo."

“Sinembali ende yokuxhasa abantu basetyhini emsebenzini, sibanika nethuba lokukhula kwaye baphumelele,” utshilo u-Altmin. "E-U.S, siyazingca ngokwahluka kwethu kwaye siyazingca ngokwabelana ukuba namhlanje, abathandathu kwabalishumi abaphathi beeresityu ngabasetyhini."

Iindawo zikaMcDonald kwilizwe liphela ziya kuba neepakethe ezikhethekileyo zokutya, ezihonjiswe ngeerandi eziguqulweyo. Ziya kuvela nakwiminqwazi yabasebenzi nakwizikipa, kwaye ilogo iyakutshintshwa kuwo onke amajelo enkampani yemidiya yoluntu.

"Ngethuba lokuqala kwimbali yethu yohlobo, siye safaka iiarches zethu ezingumqondiso woSuku lwaBasetyhini lwaMazwe ngaMazwe ukuhlonipha impumelelo engummangaliso yabasetyhini kuyo yonke indawo kwaye ngakumbi kwiivenkile zethu," utshilo uWendy Lewis, igosa eliyintloko lokwahluka kukaMcDonald kwingxelo. "Ukusuka kubasebenzi berestyu nakulawulo ukuya kwi-C-suite yethu yobunkokeli obuphezulu, abasetyhini badlala indima exabisekileyo kuwo onke amanqanaba kwaye sikunye nabanini bamashishini abazimeleyo bazimisele kwimpumelelo yabo." (Inxulumene: UMcDonald's ukubhengeza ukuzibophelela okuphuculweyo kwisondlo)

Abantu abaliqela bakhombe kuhanahaniso lwetyathanga lokubhiyozela uSuku lwaBasetyhini lwaMazwe ngaMazwe ngelixa besaziwa ngokuhlawula abasebenzi.

“Ungabonelela nangomvuzo onokuphila, izibonelelo ezingcono, umvuzo olinganayo, amakhondo omsebenzi asemthethweni ekamva, ikhefu lokubeleka elihlawulelwayo…

Omnye umsebenzisi ubonise iimvakalelo ezifanayo esithi: "NGOKUQHELEKILEYO into yokupapasha kwaye ubunokuyisebenzisa imali oyichithile ukwenza lo nto ukunika abasebenzi bakho ababhinqileyo ibhonasi okanye inyuselo."

Abanye baqaphele indlela uMcDonald's afanele acinge ngayo ngokufumana umvuzo wabo ubuncinci ukuya kwi-15 yeedola kwaye banike amanye amathuba okuqhubela phambili ngokubonisa inkxaso yabo kwabasetyhini.

Ukuza kuthi ga ngoku, uMcDonald's akazibhengezi izicwangciso zokwenza umnikelo njengenxalenye yeli nyathelo, elikhokelele ekugxekweni ngakumbi. Amagama afana noJohnnie Walker, kwelinye icala, akhuphe ibhotile ka "Jane Walker", enikela nge-1 yeedola ngebhotile kwimibutho enceda abasetyhini. U-Brawny uthathe indawo ka-Brawny Man kunye nabasetyhini kwaye wathembisa ukunikela nge-100,000 yeedola kumantombazana, Inc.

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