I-Millenials ikhetha * Oku * ukusela (kwaye besingenakuba nengqondo ngakumbi)

Umxholo

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IMillenials-elona qela libuzzed-malunga nobudala, ngokungathandabuzekiyo, ukusukela kwisizukulwana sabazali babo, iBaby Boomers-benza amaza kwakhona kwiindaba. (Ukuba wazalwa phakathi kuka-1980 no-1995, sithetha ngawe.) Kodwa ngeli xesha, ayibangelwa kukuthanda kwabo ezopolitiko (okanye ukusilela kwabo) okanye umbono wabo welungelo, njengoko uninzi lweengxelo ezidlulileyo zikhankanyiwe. Endaweni yoko, isifundo sase-UK safumanisa ukuba ingaphantsi isiqingatha kwabo bakwiqela leminyaka eli-16 ukuya kuma-24 baxele ukusela kwiveki ephelileyo. (Khumbulani iminyaka yokusela esemthethweni e-UK yi-18; e-States, yi-21, kunjalo.) Esona sizathu siqhelekileyo sokuba kutheni, i-Millenials ikhankanywe, yayiyimpilo yabo-ibeka isiseko sokutya kakuhle kunye nokuzivocavoca rhoqo. Upholile, akunjalo? (Ngaba uyazi ukuba i-Millenials inexesha elinzima lokulahla ubunzima kunakwizizukulwana zangaphambili?)

Ngaphezu koko, xa ubuzwa ukuba loluphi uhlobo lwesiselo esinxilisayo esikhethwe leli qela, eyona mpendulo ixhaphakileyo iyenzeka ibe sesona siselo sinempilo phaya ngaphandle kwewayini. (Rosé iintsuku, akunjalo?! Ihlobo liyabonakala...) Ingxelo kaFebruwari 2015 evela kwiqela elingenzi nzuzo i-Wine Market Council yafumanisa ukuba ngaphezu kwesiqingatha sokuselwa kwewayini kweli lizwe kunokubalelwa kwabo bakwiqela leMillenial age group. Bafumanise ukuba iipesenti ezingama-57 zewayini zigqityiwe kuthi manenekazi. Yeyiphi, ndiyathetha, intle kakhulu, ithathela ingqalelo indlela esisempilweni ngayo esazi ngayo. (Inzululwazi iqinisekisiwe: Iiglasi ezi-2 zewayini ngaphambi kokulala zikunceda ukuba wehlise ubunzima.)

Kwaye ngelixa ewe, olu phononongo lumbini lujonge amaqela amabini ahlukeneyo eMillenails (eyahlulwe lulwandlekazi olukhulu), kukhuselekile ukuthi kunokubakho unxibelelwano phakathi kwezi zimbini. Ingcebiso yethu iya kuba kukunciphisa umyinge wewayini oyiphuzayo kwiglasi enye okanye ezimbini ngeveki-kodwa kubonakala ngathi iMillenials sele zilungile ngaphezulu koko.

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