I-Nike yenza iNgcaciso enamandla malunga nokuLingana

Umxholo

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I-Nike ihlonipha iNyanga yeMbali yabaMnyama ngengxelo enamandla equlethe igama elinye elilula: Ukulingana. Ingxilimbela yeempahla zemidlalo ikhuphe iphulo layo elitsha lentengiso ngexesha leeMbasa zeGrammy phezolo. (Jonga ingqokelela yeNyanga yeNyanga yeMbali eMnyama apha.)

Ngemifanekiso kaLeBron James, uSerena Williams, uKevin Durant, uGabby Douglas, uMegan Rapinoe kunye nokuninzi, ukuthengisa kukaNike kwimizuzwana engama-90 kubonisa ukuba ezemidlalo azicaluli-nokuba ungakanani ubudala, isini, inkolo okanye umbala.

Ngasemva, u-Alicia Keys ucula ingoma kaSam Cooke ethi "A Change is Gonna Come," emva kokuba umbalisi ebuza: "Ngaba le yimbali yomhlaba ethenjisiweyo?"

"Apha, ngaphakathi kwale migca, kule nkundla yekhonkrithi, le ngqungquthela ye-turf. Apha, uchazwa ngezenzo zakho. Hayi imbonakalo yakho okanye iinkolelo, "uyaqhubeka. "Ukulingana akufuneki kube nemida. Iibhondi esizifumanayo apha kufuneka zidlule kule migca. Ithuba akufuneki licalucalulo."

"Ibhola kufuneka ihlasele ngokufanayo kuye wonke umntu. Umsebenzi kufuneka ugqwese umbala. Ukuba singalingana apha, singalingana yonke indawo."

I-Nike okwangoku ikhuthaza "Equality" tees kwiwebhusayithi yabo. Kwaye ngokuka-Adweek, baceba ukunikela nge-5 yezigidi zeedola "kwimibutho emininzi eqhubela phambili ukulingana kuluntu kulo lonke elase-US, kubandakanya i-Mentor kunye ne-PeacePlayers." Ukuxhobisa kwabo ngentengiso kulindeleke ukuba baphinde baphinde baphinde babekho ngexesha lomdlalo weenkwenkwezi we-NBA kamva kule veki, kodwa okwangoku, unokuyibukela apha ngezantsi.

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