Ekugqibeleni u-Nike wasungula i-Plus-Size Activewear Line

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U-Nike ebesenza amaza ngokunyakaza komzimba-ukusukela oko bathumela umfanekiso wemodeli yobukhulu obongezelelweyo uPaloma Elsesser kwi-Instagram, eneengcebiso malunga nendlela yokukhetha ibra yezemidlalo efanelekileyo emzimbeni wakho. Ngelishwa, ngelo xesha, uphawu aluzange lunikeze uluhlu lwesayizi oluxhasa umkhankaso wabo wokuxhobisa, kodwa izinto zithatha ithuba lokuba ngcono.

Uluhlu olutsha lwe-Nike kunye nobukhulu bezemidlalo kunye nempahla ephezulu yezemidlalo ekugqibeleni ilapha. Yenzelwe ubungakanani be-1X-3X, umgca ubandakanya ihempe, iibhulukhwe, iibhulukhwe ezimfutshane, iibhatyi, kunye neebhanti zemidlalo ewe ewe ezinyuka ziye kubukhulu be-38E. Ukusuka kwiipateni ezilula ezimnyama nezimhlophe ukuya kwimibala eqaqambileyo eprintiweyo, kukho into elingana nesitayile somntu wonke sokuzilolonga.

"I-Nike iyaqaphela ukuba abafazi bomelele, banesibindi kwaye bathetha kakhulu kunanini ngaphambili," isigebenga sempahla yezemidlalo satsho kwingxelo yeendaba. "Kwilizwe lanamhlanje, ezemidlalo ayiseyiyo into ayenzayo, yile nto ayiyo. Iintsuku apho kufuneka songeze 'umntu obhinqileyo' ngaphambi kokuba 'iimbaleki' zidlule. Ungumbaleki, ixesha. Kwaye ngokuncedisa ukutshintsha oku ngokwenkcubeko , sibhiyozela iyantlukwano yeembaleki, ukusuka kubuhlanga ukuya kubume bomzimba. "

Ukugcina oko engqondweni, uphawu luye lwacacisa ukuba umgca uyilwe ngokwenyani unemizimba yabasetyhini engqondweni. "Xa siyila ubungakanani obudibeneyo, asiyenzi nje imveliso yethu ukuba ibe nkulu," utshilo uHelen Boucher, usekela-mongameli wengubo yoqeqesho lwabasetyhini. Iposi yaseHuffington. "Oko akusebenzi kuba njengoko sazi, ukuhanjiswa kwesisindo somntu wonke kwahlukile."

Ingqokelela emangalisayo iyafumaneka ukuze uthenge ngoku kwaNike.com. Apha ndinethemba lokuba iimveliso ezinempembelelo ngakumbi ziya kulandela ngokufanelekileyo.

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