Iphulo elitsha likaNike lolonanyango olugqibeleleyo lokurhoxa kwethu kwiiOlimpiki

Umxholo

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I-Nike iyamangalisa ihlabathi kwaye inamandla amangalisayo Unlimited iphulo. Ngoluhlu lweefilimu ezimfutshane, i-brand yezemidlalo ibhiyozela abagijimi abavela kwiindawo ezahlukeneyo, bebonisa ukuba i-athleticism ayinayo imida. Thatha ununun oneminyaka engama-86 ubudala ophule irekhodi ophumelele irekhodi, umzekelo. Okanye uChris Mosier, umntu wokuqala we-transgender oza kubakho kwintengiso yeNike.

Eyona fowuni intsha ibizwa ngokuba Ukuphishekela okungenamkhawulo-kwaye ijolise kwabanye babafazi bethu esibathandayo baseOlimpiki ababulala eRio.

Ewe kunjalo, uSimone Biles wenza imbonakalo, evala ividiyo ngokubeka ivault enzima kakhulu. USerena Williams, uGabby Douglas, u-Allyson Felix kunye namanye amagama amakhulu nabo benza i-debut, bedibana ukwenza inqaku elibaluleke kakhulu: Kuthathe inani elimangalisayo lokuzingisa ukoyisa imiqobo efunekayo ukuze baphumelele kwimidlalo yabo.

Amandla abo kunye nokuzinikela kwabo kunokunika nabani na amaphuphu ngelixa esenza kube lula ukubona ukuba kutheni amabhinqa aseMelika ephumelele iimbasa ezininzi eRio kunamazwe amaninzi. (Kakhulu kwimidlalo yabasetyhini iyadika kakhulu ukuba ibukele.)

U-Nike uthe eyona nto ilungileyo: "Ezi mbaleki zikumgangatho wehlabathi zityhala umda wazo kungekuphela nje kwiminyaka emine, kodwa yonke imihla. Ukufumana ukubuyela umva, ilahleko kunye nokwenzakala, ukuvuka ebumnyameni kunye nokutshabalalisa imiqobo yokufuna uloyiso, bayalela ukuba babonwe kwaye bakhuthaze [thina ] ukwenza izinto ezintsha ukuze zilingane namandla abo namaphupha abo. "

Bukela intengiso engezantsi, kwaye uzame ukungasebenzi kakhulu malunga neeOlimpiki ziphelile.

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