I-Reebok isandula ukukhulula i-Super Sustainable New Sneakers eyenziwe kwi-Corn

Umxholo

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Ukuba awuqaphelanga, "isityalo esisekwe" sisisiseko ~entsha emnyama ~ xa kuziwa kukutya okunempilo, ukutya, kunye neemveliso zokhathalelo lomntu. Inzala kwi-veganism iyanda (vele ubuze iGoogle Trends), kwaye uninzi lwee-vegans zinomdla wokuphila ikakhulu ezisekwe kwindlela yokuphila. (Yithi sawubona kwi-flexitarianism.) Ngapha koko, ukutya okusekwe kwizityalo kunye nemakethi yeziselo ngoku idlula i-4.9 yezigidigidi e-US, ngentengiso ikhula ngaphezulu kwe-3.5 yepesenti ukusukela kunyaka ophelileyo, ngokwe Iindaba zeShishini lokutya, oye waxela ukuba inani leemveliso ezisungulwe ngelebheli "esekwe kwizityalo" yafikelela kuma-320 ngo-2016, xa kuthelekiswa nama-220 ngo-2015 nango-196 ngo-2014.

Kodwa ukutya ayisiyiyo kuphela indawo apho iimveliso ezisekwe kwizityalo zikhula khona. UReebok uphayona uhlobo lwezihlangu ezisekwe kwisityalo-kwaye ukhuphe imveliso yabo yokuqala, i-NPC UK Cotton + Corn sneaker. Icandelo eliphezulu lenziwe nge-100 yeepesenti yomqhaphu, ekuphela kwento yenziwe ngeplastiki ye-TPU eyenziwe ngombona, kwaye insole yenziwe ngeoyile yeembotyi ze-castor. I-sneaker iza kupakishwa kwakhona, kwaye zonke izinto azigqitywanga. Isiphumo: I-75-percent yokuqala ye-USDA-certified bio-based shoe (kwaye zintle kakhulu).

Ngo-2017, iQela leReebok leQela elizayo (iqela eliphuhlisa inyathelo leCotton + Corn) labhengeza ukuba bayasebenza ekwenzeni izihlangu zokuqala ezinokuthwala. Ngelixa bengekafiki apho okwangoku, le sneaker isekwe kwi-bio linyathelo eliya kwicala elifanelekileyo. (Akukho pun ejoliswe kuyo.) Ekugqibeleni, injongo yabo kukudala lonke uluhlu lwezihlangu ezisekwe kwizityalo onokuzifaka umgquba emva kokuba ugqibile ngazo. Emva koko baceba ukusebenzisa loo mgquba njengenxalenye yomhlaba osetyenziselwa ukukhulisa izinto ezintsha zezihlangu.

"Uninzi lwezihlangu zezemidlalo zenziwa kusetyenziswa i-petroleum ukwenza irabha eyenziweyo kunye neenkqubo zokucoca amagwebu," utshilo uBill McInnis, iNtloko yeReebok Future. "Ngama-20 eebhiliyoni zeebhiliyoni zezihlangu ezenziwe minyaka yonke, oku akuyona indlela ezinzileyo yokwenza izicathulo. E-Reebok, sacinga ukuba, 'kuthekani ukuba siqala ngezinto ezikhulayo, kwaye zisebenzisa izityalo kunezixhobo ezisekelwe kwioli?' Ngokusebenzisa izixhobo ezizinzileyo njengesiseko sethu, kwaye ngovavanyo oluqhubekayo kunye nophuhliso, siye sakwazi ukwenza i-sneaker-based sneaker esebenza kwaye ivakale njengaso nasiphi na esinye isihlangu. "

"Sigxile ekudaleni izihlangu ezenziwe kwizinto ezikhulayo, ezenziwe kwizinto ezenziwe nge-bio-compost, ezenziwe kwizinto ezinokuzaliswa," utsho. (I-ICYMI, iinkampani zezihlangu nazo zihlasela imarike ngeziteki zoboya ezinobushushu.)

Uzibuza ukuba umbona usetyenziselwa ukuvelisa ntoni na, uyintwasahlobo oyithandayo xa uzilolonga? Enkosi nje isayensi. UReebok ubambisene neDuPont Tate kunye neLyle Bio Products (umenzi wezisombululo ezisekwe kwimveliso esekwe kwi-bio) ukusebenzisa iSusterra propanediol, ecocekileyo, engena petroleum, engenabungozi, iipesenti ezili-100 ze-USDA eziqinisekisiweyo zemveliso esekwe kumbona.

Unokutsala ipere yeeteki ze-unisex ngoku kwi-Reebok.com nge-95 yeedola. (Ngelixa ukhoyo, isitokhwe ezi mpahla zomzimba zizinzileyo kwezona zintle zokuziva ulungile.)

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