Ngaba Amagumbi oQeqesho oBude anokuba sisitshixo kwi-PR yakho elandelayo?

Umxholo

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Ukuba ukhe waya ezintabeni wanyuka umoya unyuka izitepsi okanye ungaqhuba iqhezu nje lomgama oqhelekileyo ngaphambi kokuba ume kwaye ubambe umphefumlo wakho, uyazi imiphumo yokuphakama ngokwenene. (Le mbaleki yafumanisa indlela enzima ngexesha lomdyarho wayo wokuqala.)

Amava angangonwabi xa uzama ukwenza. Kodwa ukuba ubukhe wasebenza ngokuzilolonga mva nje-mhlawumbi isantya semayile sakho asiphumi ngokukhawuleza, okanye enye irep max ayifumani uqeqesho olunzima olubandakanya umphakamo kuhambo lwakho lweveki lunokufanela ukuba uzame. . (PS Nantsi into ekuthiwa kukunxiba imask yokuphakama yokuphakama- kwaye nokuba kufanelekile.)

UMaya Solis, umama osebenzayo owenze isiqingatha semidyarho ye-Ironman, waqala uqeqesho kwi-Well-Fit Performance, iziko loqeqesho lokunyamezela ezemidlalo eChicago elinelinye lamagumbi ambalwa obude eUnited States. Inqanaba le-oksijini kwigumbi limiselwe ukuba liyakuba njani kwindawo ephakame kangangeenyawo ezili-10,000 (malunga neepesenti ze-14, xa kuthelekiswa malunga neepesenti ezingama-21 kumgangatho wolwandle), utshilo uSharone Aharon, umnini kunye nomseki we-Well-Fit Performance, amalungu aqeqeshiweyo e-USA Triathlon inkqubo yesizwe. Nantsi indlela esebenza ngayo: Isebenzisa itekhnoloji yeHypoxico, icompressor enkulu ityhala umoya ngenkqubo yokuhluza etsalela ngaphandle ioksijini. Igumbi alitywinwanga ngokupheleleyo, ke uxinzelelo lwe-barometric ngaphakathi nangaphandle kwegumbi luyafana; Umahluko kuphela kwinqanaba leoksijini. Ukuphakama kunokulawulwa ukusuka kwi-0 ukuya kwi-20 yeenyawo, nangona uninzi lweentsuku uzigcina kwi-10,000, kwaye usuku olunye ngeveki luyonyusa laya kwi-14,000, utshilo u-Aharon.

Ngexesha elilinganiselweyo lokuya kwindawo yokuzivocavoca, uSolis uthe uyayithanda into yokuba umthambo ungaphantsi kweyure. "Ndiqale ukusebenzisa igumbi lokuphakama ukuze ndisebenze kwisantya sokusebenza ngendlela efanelekileyo," utshilo uSolis. Emva kokubeleka, wayesenza i-5K ibaleka ngesantya semizuzu eyi-9, kwaye "wayengekho kwi-8s ixesha elide," utshilo. Emva kokuba eqale ukwenza uqeqesho lokuphakama, wabaleka i-5K kwaye wabetha i-PR yesantya se-8:30-mayile. (Idibeneyo: Izizathu ezi-5 zokuba awuqhubeki nayiphi na ngokukhawuleza)

Iziphumo zakhe ziqhelekile, utshilo u-Aharon. Uthi wazisa igumbi lokuphakama kwiziko kuba "wayefuna ukuphosa umdlalo-tshintsha kwimarike."

"Uhlala ujonga iindlela zokuphucula ukukwazi kwabantu, ukufumana okungakumbi, ukufumana inzuzo," utshilo u-Aharon. "Ekuqaleni, bendicinga ngembaleki yokusebenza, kodwa ke ndiye ndaqonda ukuba kukho isixa esikhulu senzuzo 'yamagorha emihla ngemihla' -abantu abafuna nje ukuba ngcono."

Elinye lala magorha emihla ngemihla yayinguSolis, ophakamileyo wokusebenza kwakhe ujongeka njengoku: Imizuzu elishumi yokuzifudumeza kwibhayisikile okanye kwitreadmill, kulandele uqeqesho lokuphumla-imizuzu emine nzima, ukubuyisa imizuzu emine, ukuphinda-phinda kabini ngeveki iiveki ezintandathu. Iseshoni yonke ithatha malunga nemizuzu engama-45, kodwa iziva inzima kunokuzilolonga okufanayo kunokuziva ungaphandle (ekuphakameni kweChicago ngeenyawo ezingama-500) okanye nakweyiphi na indawo yokuzivocavoca.

Iyavakala into yokuba abantu abazama ukuhlanganisa i-Everest okanye bacwangcise ukuchitha iveki behamba ngeenyawo eColorado bangafuna ukuzama uqeqesho oluphezulu ukuze balungiselele. Kodwa kulowo umndilili olungeleleneyo, ukwenza uqeqesho lwamandla kwigumbi eliphezulu kunokubonelela ngezibonelelo ezinkulu kunokwenza uqeqesho olufanayo kwinqanaba lolwandle, utshilo uAharon. Ngokusisiseko: Uya kufumana umda omncinci kuwo wonke umsebenzi owenzayo, kwaye awunyanzelekanga ukuba uqeqeshe ngokude uqhele ukubona iziphumo ezifanayo. Iyabila ukuya kuqeqesho olusebenzayo. (Nazi ezinye iindlela onokuthi uziqeqeshele ukuzilolonga kwindawo ephezulu.)

Uyacacisa: "Inkqubo yakho kufuneka isebenze ngokuchasene neoksijini encinci kwaye ilungelelanise." "Njalo xa ubeka uxinzelelo emzimbeni, ngaphakathi kwemida yomzimba, umzimba uya kulungelelanisa." (Indlela efanayo yokuphendula ngoxinzelelo isemva koqeqesho lobushushu kunye neesuti ze-sauna.)

Izifundo ezibonisa ukwanda kokusebenza ngenxa yoqeqesho lokuphakama ubukhulu becala zenziwe ngeembaleki zepro kwiimeko ezinzima-ke aziguquleli i-IRL ngokuchanekileyo. Uninzi lweengcali zithi, kuqeqesho lomntu oqhelekileyo kwezi meko iintsuku ezimbalwa ngeveki, iziphumo zincinci ukuba zingabikho. Nangona kunjalo uninzi lwamabali empumelelo (anje ngoSolis ') abonakala ebonisa ngenye indlela, ke sifuna uphando oluthe kratya ukuze sitsho ngokuqinisekileyo.

Kuyavela, kunokuba khona nefuthe le-placebo emsebenzini. UBen Levine, MD, umseki kunye nomlawuli weZiko loQeqesho kunye noNyango lokusiNgqongileyo kwisibhedlele iTexas Health Presbyterian Hospital eDallas, akakholelwa kwizibonelelo zoqeqesho lokuphakama.

"Ukuba awuchithi ubuncinci iiyure ezili-12 ukuya kwezi-16 ngosuku ukuphakama, ukuphakama kuhlala kuneenzuzo," utshilo uGqirha Levine. "Ukuzonwabisa, iimbaleki zemihla ngemihla, akukho ziphumo zebhayiloji zingaphezulu kwengxolo yoqeqesho olufanelekileyo." Nasi isizathu: Xa usebenza kwindawo ene-oksijini encitshisiweyo (eyaziwa ngokuba luqeqesho lwe-hypoxic), kukho ioksijini encinci egazini lakho. Imithambo yegazi yakho iyaxobeka kwaye inkqubo yentliziyo yakho kufuneka isebenze nzima ukufumana igazi kunye neoksijini kwimisipha esebenzayo, ngokukaGqirha Levine. Ke nangona umthambo kwindawo ephezulu uziva kunzima (nokuba uyalinganiswa kwigumbi okanye endaweni kwindawo ephezulu), wenza umsebenzi omncinci; umzimba wakho awukwazi ukwenza ngendlela efanayo ukuba ungenza kwinqanaba lolwandle ngenxa yokuncipha kweoksijini. Yiyo loo nto uGqr. Levine exoxa ukuba uqeqesho lwexeshana elifutshane kwindawo ephakamileyo aluzukwenza amanqaku angakumbi oqeqesho olugqibeleleyo kumphakamo wolwandle.

Kuphela komqolomba kuloo nto, utshilo, yidatha yakutshanje evela eSwitzerland enika ingxelo yoqeqesho lobude UCanzibe kukhokelela kuphuculo oluncinci kwisantya xa isetyenziselwa uqeqesho oluphezulu lweembaleki ezinje ngabadlali bebhola ekhatywayo abaphindaphindayo abaphindaphindayo. (Kubalulekile ukuba uqaphele ukuba uqeqesho lwe-HIIT luneetoni zezibonelelo ngokwalo-kwinqanaba lolwandle.)

Nangona kunjalo, ukuba usebenza phezulu kwaye ubuyela kumgangatho wokuzilolonga kwinqanaba lolwandle, iya kuthi ukuziva Kulula kakhulu xa usebenza ngaphandle-ekunokukuphikisa ngengqondo "Ndingakwenza oku" ukukhulisa. Ngenxa yoko, "abantu abaninzi babuya bevela phezulu kwaye bathi, 'Oku kuyamnandi,' kodwa banomdla wokungabaleki kakhulu, utshilo uGqirha Levine. Yiyo loo nto engabakhuthazi abantu ekuchitheni imali eninzi kunye nexesha kuqeqesho olufanisiweyo lokuphakama (ukwenza ireferensi, ubulungu bomphakamo ukuya kwi-Well-Fit Performance yi-$230 ngenyanga).

Oko kwathiwa, "ukuba ucinga ukwenza iinduli kuyinto elungileyo ukuzisa kwisiqhelo kwaye ungahamba uye kwenza oko ezintabeni, kulungile, utshilo uGqirha Levine. "Kodwa andiqondi ukuba kufuneka uzikhohlise ngokucinga ukuba yonyango olungummangaliso."

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