I-Blink Fitness Inenye yezona ziBhengezo zeMpilo ePhakamileyo nguMzimba kunye noFitness Ever

Umxholo

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Nangona intshukumo ekhuthaza umzimba iye yavela, izibhengezo zezempilo nezokomelela zihlala zifana: Imizimba elinganayo isebenza kwiindawo ezintle. Kunganzima ukujongana nehlabathi le-Instagram fit-lebrities, lithe campaign models, kunye ne-ultra-fit celebs esizibona kumajelo eendaba mihla le. Ngamanye amaxesha ziyile nto kanye esiyidingayo ukuze sikhuthazeke kunye nenkuthazo, kodwa zinokudala imigangatho engafikelelekiyo kubantu abaninzi. Kwaye ngelixa ukuzilolonga konke kungokuziva ulunge kakhulu kunye nokuba sempilweni, kubonakala ngathi ugxininiso ekubonakaleni okuhle alukude nengqondo.

Kodwa inyaniso kukuba, umzimba ophilileyo awubonakali ngokufanayo kumntu wonke (kwaye awufane ubandakanye iipakethi ezintandathu). Kwaye ulungelelwaniso lomzimba-iBlink Fitness (indawo yokuzivocavoca efikelelekayo eneendawo ezingama-50 kwindawo yeSixeko saseNew York) -iyithatha ngokungathí sina kwaye izamile ukwenza izinto ngokwahlukileyo kule minyaka imbalwa idlulileyo. Ngo-2017, umzekelo, intengiso yezempilo kunye nokuqina kukaBlink akubanga neetoni, iimodeli zomzimba ogqibeleleyo okanye iimbaleki eziphambili, kodwa amalungu aqhelekileyo ejimu yabo. Iphulo lentengiso elithi "Wonke uMzimba Wonwabile" libonise abantu bokwenyani abanemizimba yokwenyani yazo zonke iimilo kunye nobukhulu. (BTW-apha Ubume, sonke * malunga nokuba eyakho Okugqibelele kobuqu.)

Undoqo: Nawuphi na umzimba osebenzayo ngumzimba owonwabileyo. (Ngokuzolileyo-lixesha lokuba unike imilo yakho uthando.) "'U-Fit' ujongeka ngokwahlukileyo kuye wonke umntu kwaye siyayibhiyozela loo nto, utshilo u-Ellen Roggemann, i-VP yeNtengiso ye-Blink Fitness, kupapasho lweendaba olubhengeza eli phulo. Ekukhuthazeni "i-Mood Above Muscle," banethemba lokubeka "ukujonga kancinci kwiziphumo zomzimba nangakumbi kukonyusa imeko enokubakho ngenxa yokusebenza," ngokokukhutshwa. U-Blink uphinde wayalela uphando oluye lwabonisa ukuba iipesenti ezingama-82 zabantu baseMelika bathi kubaluleke kakhulu kubo ukuba bazive bonwabile kunokukhangeleka belungile. Yiyo loo nto babefuna iintengiso zabo zempilo kunye nokomelela ukuba badumise kwaye bamkele yonke imizimba kwizibonelelo zabo-kuba nawuphi na umzimba osebenzayo ngumzimba owonwabileyo.

Ngo-2016, uBlink wacela amalungu abo ukuba athumele i-Instagram ebonisa ukuzithemba kwabo kwaye echaza ukuba kutheni kufanelekile ukuba banyulwe. Banciphisile ukungeniswa kwama-2 000 ukuya kuma-50 kumjikelo wokugqibela kwaye babenza ukuba baphicothwe phambi kwepaneli eneenkwenkwezi; Umlingisi uDascha Polanco (Dayanara Diaz on I-Orenji nguMnyama oMtsha) kunye noSteve Weatherford owayengumdlali we-NFL. Ekugqibeleni, bakhetha abantu abali-16 ababenemilo eyahlukeneyo, ubukhulu, kunye nobuchule bamalungu eBlink. (Ukuba uyayithanda le nto, ufuna ezi hashtag zokuzithanda zinomzimba ebomini bakho.)

Ngelixa sonke simalunga nokukora imizimba yethu ebalaseleyo (kuba akukho ntloni ngokufuna ukomelela, ukukhawuleza, okanye ukuqina), kuhle kakhulu ukubona abantu abaqhelekileyo bekwizibhengezo zempilo, endaweni yabantu abanikezela ubomi babo bonke. ukwenza umthambo. (Umbuzo: Ngaba uyawuthanda umzimba wakho kwaye usafuna ukuwutshintsha?)

Kwaye uninzi lwabantu luyavumelana naloo nto; malunga ne-4 kwaba-5 baseMelika bathi ubudlelwane babo kunye nemizimba yabo bunokuphuculwa, kwaye phantse isibini kwisithathu sithi kuyadimaza ukusebenzela imifanekiso yemizimba engabonakaliyo abayibona kumajelo eendaba, ngokutsho kophando olwenziwa nguBlink. Kungenxa yoko le nto bekhuthaze iphulo labo bethetha amazwi athi, "Owona mzimba ungowakho ngumzimba wakho," kwaye "ishushu yimeko yengqondo, hayi ukumila komzimba."

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