Iphulo elitsha likaLululemon ligxininisa imfuneko yokuBandakanya ekuqhubeni

Umxholo

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Abantu bazo zonke iimilo, ubukhulu, kunye nemvelaphi banokuba (kwaye babe) ziimbaleki. Okwangoku, "umzimba wembaleki" uyaqhubeka (khangela nje "imbaleki" kwiMifanekiso kaGoogle ukuba ufuna umfanekiso obonakalayo), ushiya abantu abaninzi beziva ngathi abakho kuluntu olubalekayo. Ngomkhankaso wayo omtsha we-Global Run, i-lululemon ijolise ekuncedeni ukwaphula loo stereotype.

Kule projekthi intsha, i-lululemon izakube ibalaselisa amabali eimbaleki ezahlukeneyo-kubandakanya i-ultramarathoner kunye ne-anti-racism activist uMirna Valerio, ongomnye woonozakuzaku abatsha bebhrendi- ukutshintsha umbono wokuba zijongeka kanjani iimbaleki.

UValerio uthi uyakholelwa ukuba ngelixa uluntu oluqhubayo lwenze amanyathelo okubandakanya, usemninzi umsebenzi ekufuneka wenziwe. "Indawo enye yokuxabana lilinge lokubandakanya yonke imizimba kwintengiso, kupapasho olugcina inani lezinto zokutya kunye nentengiso ezenza ngathi ngamanqaku," uxelela. Ubume. "Kukhohlisa ngokwenene." (Eyeleleneyo: Uyenza njani iNdawo eBandakanyiweyo kwiNdawo yokuPhila)

Ukwafumanise ukuba intsomi yokuba “zonke iimbaleki ziyafana” iyoyisa, wongeza uValerio. “Kukho le ngcamango iphosakeleyo yokuba iimbaleki kufuneka zijonge ngendlela ethile, zibaleke isantya esithile, kwaye zihambe umgama othile,” uyachaza. "Kodwa ukuba ujonga imigca emininzi yokuqala kunye nokugqiba kwimidyarho [yenyani], kwaye ukuba untywila nzulu kumaqonga afana neStrava kunye neGarmin Connect, uya kubona ukuba iimbaleki ziza ngazo zonke iimilo, ubungakanani, isantya kunye nokusebenza ngaphandle. Akukho namnye uhlobo lomzimba oluphetheyo ukubaleka. Heck, ubuntu abunakubabaleki. Kutheni le nto sixakeke kangaka ekumiseleni ukuba ngubani ofanele ukugqalwa njengembaleki?"

Akukho luhlobo lunye lomzimba olubalekayo. Heck, uluntu alunamsebenzi wokubaleka. Kutheni le nto sixakeke kangaka kukwenza izigqibo ngokuba ngubani ofanele ukugqalwa njengembaleki?

UMirna Valerio

UValerio wayekhe wavulelwa malunga nokuba akalungelanga kangako ukuba ukungunda kubumbe amava akhe njengembaleki. Umzekelo, kwiposti ye-Instagram yakutshanje, wabelane ukuba ufumene iimpendulo ezingalunganga kwisithuba soSuku lwaBasetyhini lwaMazwe ngaMazwe, kubandakanya enye efundeka ngolu hlobo "UKUQHUTYWA YINKCAZELO ENGABALULEKILEYO YABANTU ABANOKUTHUTHA KAKHULU. "

UValerio ukwaxoxile ngokukhutshelwa ngaphandle kwe-BIPOC kwindawo yolonwabo lwangaphandle, kunye nendlela edlalwa ngayo ebomini bakhe. “Njengomntu omnyama osoloko ehlala kwiindawo ezingaphandle ukuze ndonwabe, emsebenzini, ngenxa yempilo yam ngokwasemzimbeni nasengqondweni, ndibazi kakuhle ubukho bam kunye nomzimba wam kwiindawo ezihlala zibonwa njengeendawo ezimhlophe,” utshilo. watsho kwintetho yeGreen Mountain Club. Wayede amapolisa amtyelele kwakanye xa ebaleka kwisitrato sakhe, waqhubeka nokwabelana ngexesha lentetho. (Izinto eziNxulumeneyo: IiPros ezi-8 zoQoqosho ezenza iHlabathi lokuSebenza libandakanyeke ngakumbi-kwaye kutheni le nto ibaluleke ngokwenene)

Ezinye iimpawu zokuqina komzimba ngokuphikisanayo zibe negalelo kule ngxaki. ILululemon ngokwayo inembali yokubizwa ngenxa yokunqongophala kwayo kokulinganisa. Kodwa ngoku, iphulo lenkampani yeGlobal Running lilandela isithembiso sokubandakanya ngakumbi, ukuqala ngokwandisa uluhlu lobungakanani bayo ukufikelela kubungakanani be-20.

UValerio uxelela Ubume Wayechulumancile ukudibana nophawu ngezizathu ezininzi. Ngaphandle kweenkwenkwezi, i-ultramarathoner ithi izakusebenza kunye neqela lenkampani kuyilo lweemveliso ezizayo kwaye ijoyine i-lululemon Ambassador Advisory Board, edlala indima ekubumbeni iyantlukwano kunye nesicwangciso sokubandakanya. (Idibeneyo: Kutheni iiNkqubo zokuPhila kakuhle kufuneka ukuba ube yinxalenye yeNgcaciso malunga nobuhlanga)

"Xa abantu bebona umntu ofana nam njengenxalenye yentengiso kunye nentengiso, yenza into ebibonakala ngathi ayinakufikeleleka ngaphambili, inokwenzeka," utsho uValerio. "Ukuze ulululemon amkele umntu onje ngam njengembaleki, njengembaleki, njengomntu ofanelekileyo ukuba nesinxibo esihambelana noko, siyilwe kakuhle, kwaye sihle, sisusa isithintelo ekufikeleleni esingundoqo ekubalekeni uhambo. "

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