I-Nike ivuselela iBra Sports kwaye yandisa ubukhulu bayo

Umxholo

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Kuyinto eqhelekileyo namhlanje ukubona umfazi eqhuba i-yoga ye-boutique okanye iklasi yamanqindi kwi-bra yezemidlalo kuphela. Kodwa emva kwi1999, umdlali webhola ekhatywayo uBrandi Chastain wenza imbali emva kokufumana isohlwayo sokuphumelela kwiNdebe yeHlabathi yaBasetyhini kunye nokukhulula ihempe yakhe kumbhiyozo wempikiswano. Ngephanyazo, ibhodi yezemidlalo yaba luphawu oluhlaziyiweyo lwamandla kunye nokuzinikela emsebenzini onzima. (Idibeneyo: Ezi nkampani zenza ukuThengwa kweMidlalo yeBra Suck encinci)

"Ubra ebendiyinxibile ibingumzekelo ongekaphumi uye kwintengiso," utshilo uChastain xa bekusungulwa iphulo elitsha likaNike elithi Just Do It. "Ngexesha lekhefu ngexesha lemidlalo, bendizakutshintsha ndibeke entsha eyomileyo ukuze ndixhase ngcono. Emva phaya, ibra yezemidlalo yayingeyonxalenye yeyunifomu. Emva phaya, wawunayo ihempe, iikawusi kunye neebhulukhwe ezimfutshane. Namhlanje? Esi sisixhobo esithile esifanelekileyo kwaye siyimfuneko kwabasetyhini. "

I-Chastain inenqaku: Kuninzi okutshintshileyo okoko i-bra yezemidlalo eyayibizwa ngokuba yi-Jockbra-yaqala ukubonwa emva kweminyaka yoo-1970. Namhlanje, ukuthengiswa kwebra yezemidlalo kukhule ngeepesenti ezingama-20 ngaphezulu konyaka ukuya kwi- $ 3.5 yezigidigidi e-United States ngo-2016, ngokweenkcukacha ezivela ku-A.T. Kearney. Oko akumangalisi ukuba kutheni amagama amakhulu afana ne-Nike evuselela ukuzinikela kwabo kwinqanaba kwaye azise abafazi kuyo yonke indawo bobabini abaphuculweyo kunye nentuthuzelo. Ngaloo ndlela, ukongeza ekuqaliseni iphulo, umsitho usebenze njengeqonga lokuqokelela i-28 yabona badlali babhinqileyo ababi kakhulu (cinga: Simone Biles kunye nebhola ekhatywayo yangoku, u-Alex Morgan) njengomqondiso wokuzinikela kwayo okuqhubekayo ekuxhaseni. amanenekazi amaqhawe onke imivumbo, naphina.

I-brand isandula ukubhengeza i-brand yabo ezayo ye-Spring/Summer 2019, ebandakanya i-57 styles ezithandekayo kumanqanaba amathathu enkxaso ngobukhulu ukuya kwi-44G, kunye kukho izinto ezintsha ezintsha kunye nezixhobo ezili-12 ezahlukeneyo.

Okokuqala: uhlaziyo kwi-FE / NOM Flyknit bra, eyaqala ukuboniswa kwi-2017 kwaye iya kubonelelwa ngabadlali kwiNdebe yeHlabathi yeBhola yabasetyhini kweli hlobo. Yenziwe ngomsonto we-spandex-nylon othambileyo kakhulu, i-bra ye-Flyknit ilula ngama-30 ekhulwini kunayo nayiphi na enye imodeli ye-brand kwaye yenzelwe ukulingana nomzimba ukuze ithuthuzele, ibambe amantombazana ngaphandle kwee-elastics ezongezelelweyo okanye i-underwire. Yimveliso engaphezulu kweeyure ezingama-600 zovavanyo olungqongqo lwebhayometri oluthathe izinto zeFlyknit, ebezisetyenziswa kuphela kwizihlangu, ukuya emzimbeni. (Eyeleleneyo: Yintoni omawuyazi phambi kokuthenga iBra yezemidlalo, ngokutsho kwaBantu abayilayo)

Kwakhona kumxube: I-Motion Adapt 2.0, esebenzisa ugwebu kunye nomxube wepolymer osolula kunye nomntu onxibileyo ngokubhekisele kubungakanani bokuzilolonga kwakhe, kunye neBold Bra, eyilelwe ukulungelelaniswa kokuqina kunye nokuzinziswa kokuziva kuvaliwe max inkxaso. Eyokugqibela yibra eza kuluhlu olubanzi lobungakanani. Zonke ezi zinto zintathu ziyinxalenye yeenzame zenkampani yokuhlala abafazi kuzo zonke iimilo, ubungakanani, amanqanaba obungqabavu, kunye nokukhetha.

"Ukhetho yiyo yonke into," utshilo uNicole Rendone, umlawuli woyilo lweebras zabasetyhini. "Uhlobo lomzimba wakho, ubungakanani bomzimba, kunye nobuntu benza umahluko onjalo-intuthuzelo inkulu. Kwaye yintoni intuthuzelo ethetha ngayo kwelinye ibhinqa yahluke ngokupheleleyo kunokuba induduzo ithetha komnye umfazi."

Uphando lubonisa ukuba ibhinqa elinye kwabahlanu lithi amabele abo ayabathintela ekuthatheni inxaxheba kwimithambo yomzimba. Uphando lwabasetyhini be-249 bafumanisa ukuba ukungakwazi ukufumana i-bra yezemidlalo efanelekileyo kunye nokuhlazeka ngokuhamba kwebele kwakuyizithintelo ezibini ezinkulu zokuqhawula ukubila.

"Abantu beza eNike ukuze benze izinto ezintsha," utshilo uRendone. "Sifuna ukumnika ukhetho lobunzima obukhaphukhaphu obomayo ngokukhawuleza kwaye obunenkxaso ephezulu enesambuku esincinci. INike isebenza ekwakheni kwizinto ozifunayo kwi-bra enokuphazamiseka okungu-zero. Ezi bras zezona ziqhuba ngendlela ofuna ngayo kwaye bayazidinga. "

Ngokulandelayo? URendone ufumana i-giddy ethetha ngokujonga okuhlaziyiweyo kunye nokubandakanya ubungakanani. "Sinendlela yefashoni ngakumbi kunangaphambili." Utshilo. "Kwaye kukho ukulinganisa. Sisebenza ngaphaya kwe-44G. Ndithembe, kukho ngokuqinisekileyo ngaphaya. "

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