I-Nike ikhuthaza ukuQatshelwa kweMpilo yeNgqondo ngezi "ziMvakalelo zam" iiteki

Umxholo

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U-Nike uyaziqhayisa ngokusebenzisa ezemidlalo njengamandla okudibanisa. Eyona nzame yohlobo lwamva nje, i-Nike Nguwe X Umlimi, ngumzamo wokubandakanya uluntu kunye nokubhiyozela amabali abantu abavela kwiindlela ezahlukeneyo zobomi. Inkqubo ikhethe izinto ezingama-28 ezivela kwisiXeko saseNew York eyathi nganye yacwangcisa i-sneaker yesiko ephefumlelwe libali labo.

Kutshanje, u-Nike ukhethe i-psychotherapist kunye negqwetha lezempilo yengqondo u-Liz Beecroft ukuyila umahluko okhethekileyo we-brand ye-Air Max 270 React, ebizwa ngokuba yi "In My Feels", ukunceda ukukhuthaza ulwazi ngempilo yengqondo. (ICYMI, izihlangu ezitsha zeNike zasimahla zeRN 5.0 ziya kukwenza uzive ngathi uhamba ngeembadada.)

"Kuthetha umhlaba kum ukuba nabantu baxhasa i-sneaker ngenyathelo lempilo yengqondo," uBeecroft wabelane nge-Instagram kungekudala emva kokukhululwa. "Wonke umntu othenga i-sneaker, ukuthunyelwa kwakhona, ukuxhasa nangayiphi na indlela imilo okanye ifom, NDIYAYIXABISA. Yile ndlela esenza ngayo incoko. Yile ndlela esenza ngayo ulwazi. Kuthatha abantu abakholelwa kuyo ukuba bayenze kunye."

Isihlangu uqobo simele impilo yengqondo ngandlela zonke. Kwabaqalayo, ngaphandle kwayo emhlophe inempawu zekalika eluhlaza, umbala osemthethweni omele ulwazi ngempilo yengqondo. Uyakuqaphela kwakhona uhlobo oluqhuqhekileyo lwe-iconic yeNike swoosh ecaleni, eyayiyilwe ngenjongo yokumela umbono wokuba "ukuphilisa akululanga," uBeecroft ucacisile kwi-op-ed ye Ulutsha lweVogue. Kusebenza njengesikhumbuzo sokuba amahla ndinyuka ayinakuphephekawonke umntu Ubomi, utshilo.

Ukugcina umxholo wezempilo yengqondo, ulwimi lwe-Beecroft's Air Max 270 React yoyilo lwezihlangu lunegama elithi "Yiba Nosuku Olumnandi", lukhatshwa yintyatyambo, ngelixa izithende zihonjiswe ngo "KwiiMvakalelo Zam."

Kwiposti eyahlukileyo ye-Instagram, uBeecroft ucacisile ukuba kutheni ukwenza izihlangu ezimele into enamandla kangaka kubaluleke kakhulu. (Idibeneyo: Ekugqibeleni ndatshintshela iNtetho yam eNgenanto, kodwa uhambo aluzange luhle)

"U-1 kwaba-5 baseMelika baphila nemeko yempilo yengqondo, kodwa ngelishwa ibala lisekhona," wabelane. "Ngokuzisa ulwazi ngokwabelana ngamava, amabali, kunye neenyaniso siyakwazi ukulwa nebala lempilo yengqondo ngokuqonda ukuba ukuphilisa akukho mgca, ukuba iimvakalelo zethu zivumelekile, kwaye asodwa. Kulungile ukuva iimvakalelo. "

Inxalenye yemali evela kwizihlangu zeBeecroft's Air Max 270 React ziya kwiAmerican Foundation of Suicide Prevention. Thenga le sneaker ingezantsi:

I-Nike Air Max 270 Yenza iNkulumbuso nguwe "Kwiindlela Zam" (Yithenge, $180, nike.com)

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