I-Olay's Super Bowl Ad ineQela lamaLadass Ladies afuna #MakeSpaceForWomen Kwi-STEM

Umxholo

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Xa kufikwa kwiSuper Bowl kunye neentengiso zayo ezilindelwe kakhulu, abafazi bathanda ukuba ngabaphulaphuli abasoloko belityalwa. U-Olay uzama ukuyitshintsha loo nto ngorhwebo oluhlekisayo, kodwa olukhuthazayo olukhumbuza abantu kuyo yonke indawo ukuba benze indawo yabasetyhini kwiindawo eziqhelekileyo ezilawulwa ngamadoda.

Umlingisi ohlekisayo u-Lilly Singh, umlingisi o-Busy Philipps, umlingisi we-NASA osele esidla umhlala-phantsi, u-Nicole Stott, umlingisi u-Taraji P. Henson, kunye nentatheli u-Katie Couric, i-Olay's Super Bowl ye-LIV yentengiso ibonisa eli qela labasetyhini lingoyikiyo ukuya #MakeSpaceForWomen, kulungile, indawo ( ngakumbi kwi-hashtag ka-Olay kunye nenyathelo layo elikhaphayo ngemizuzwana). Intengiso iphefumlelwe yi-spacewalk yokuqala yabasetyhini eyenzeka kunyaka odlulileyo, ngokutsho koshicilelo olwenziwa ngu-Olay.

"Ngaba sikhona isithuba esaneleyo sabasetyhini? ' Ngubani obhale lo nto? Ingaba ngenene abantu basabuza loo mbuzo? Utsho uC Couric kwindawo evulekileyo yentengiso.

Ngelishwa, abanye abantu zi ndisabuza lo mbuzo. "Njengomfazi kwi-STEM, ndiyazi ukuba kunjani ukuba ngomnye wabasetyhini abambalwa kwigumbi-okanye kwisikhululo sendawo," utshilo uStott ngesibhengezo sikaOlay Super Bowl kwingxelo. "Kubalulekile ukuba wonke umntu azi ukuba isiphekepheke asikhathali nokuba uyinkwenkwe okanye intombazana."

U-Olay unethemba lokuba urhwebo lwayo lunokunceda ukuvala i-gap yesini kwiindawo eziqhelekileyo ezilawulwa ngamadoda kulo lonke ibhodi, kubandakanywa kwiinkalo ze-STEM ezifana nokuhamba kwendawo, kunye nokukhupha iintengiso ze-Super Bowl. I-ICYDK, ngelixa phantse isiqingatha (i-45 ipesenti) yabalandeli be-NFL ngabasetyhini, kuphela malunga nekota (i-27 ekhulwini) yeentengiso ze-Super Bowl ezidlulileyo ziye zabalalisa abafazi, ngokutsho kwe-Olay's press release.

"Siyaqonda ukuba amashishini amaninzi akukafiki kukulingana ngokwesini, yiyo loo nto sisebenzisa intengiso yethu yeSuper Bowl ukubonisa abafazi abangoyikiyo abaye baba ngabakhweli kwimizi-mveliso yabo njengendlela yokukhuthaza abantu kuyo yonke indawo ukuba babandakanyeke kwaye baxhase uMsebenzi # I-MakeSpaceForWomen, utshilo u-Eric Rose, umlawuli ophethe uphawu ku-Olay, kwingxelo. "U-Olay ukholelwa ukuba xa senza indawo yabasetyhini, senza indawo kumntu wonke." (Eyeleleneyo: UPhilipps oxakekileyo uneZinto ezintle zokuthetha malunga nokutshintsha iHlabathi)

Njengenxalenye yephulo lika-Olay #MakeSpaceForWomen (okwangoku eliya kuhlala kwaye liza kuhlala lide lifike nge-3 kaFebruwari), kuyo yonke i-tweet ekhankanya i-hashtag kunye neethegi @OlaySkin, uphawu lobuhle luya kunikela nge- $ 1 (ukuya kuthi ga kwi-500,000 yeedola) kwinto engenzi nzuzo, i-Girls Who Code . Umbutho unceda ukubonelela abantu basetyhini ngetekhnoloji, izixhobo, kunye nezakhono ezifunekayo zokugqitha kwiinkalo ze-STEM ezinje ngesayensi yekhompyuter.

Phambi kokubhengeza isibhengezo sayo seSuper Bowl, u-Olay sele enikele nge- $ 25,000 kumaNtombazana aKhowudi ngamagama oosomajukujuku uChristina Koch noJessica Meir, abathathe inxaxheba kwityala lesibini labo basetyhini kwiiveki nje ezimbalwa ezidlulileyo. (Eyeleleneyo: Lo Somashishini wasetyhini utyala imali kwamanye amashishini aKhokelwe ngabasetyhini)

"Amantombazana eKhowudi ayavuya ukusebenzisana no-Olay kolu rhwebo lwe-Super Bowl kunye nokubhiyozela i-spacewalk eyimbali yonyaka ophelileyo," utshilo u-Reshma Saujani, umseki we-Girls Who Code, kwingxelo. "Olu luhlu lwahlukeneyo, lonke lwabasetyhini luyinto kanye esifuna ukuba amantombazana ethu acinge ngayo xa ecinga ngemisebenzi kwisayensi yekhompyutha."

Iiprops ku-Olay zokungaxhobisi kuphela abasetyhini ukuba bafezekise amaphupha abo, kodwa kunye nokukhumbuza abantu kuyo yonke indawo ukuba #MakeSpaceForWomen. Bukela intengiso yebhrendi epheleleyo ngezantsi:

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