Ileta evulekileyo eya kuSteve Jobs

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• Ileta evulekileyo eya kuSteve Jobs

#Asilindanga | Ingqungquthela yoNyaka yoVavanyo | D-Idatha yokutshintsha | Ukhuphiswano lwamaLizwi abaGuli

Ipapashwe ngo-Epreli 2007 nguMsunguli weSifo seSwekile kunye noMhleli uAmy Tenderich

Ileta evulekileyo eya kuSteve Jobs

Iindaba ezinkulu kule veki, Folks. I-Apple Inc. ithengise i-iPod yayo eyi-100 yezigidi. Ewe, ezo zixhobo zincinci zobuchwephesha zobugcisa ukonwabela umculo wakho, ewe. Into endinika uluvo… Kutheni, oh kutheni, abathengi kuyo yonke indawo befumana esona sidlali sincinci seMP3 “ngobuhlanya”, ngeli xesha thina ubomi bethu buxhomekeke kwizixhobo zonyango sifumana izinto ezingathandekiyo zangaphambili? Kwenzekile kum ukuba le ayizukutshintsha ngaphandle kokuba sibize uthixo woYilo loMthengi ukuxhasa injongo yethu. Ke… ndibhale "Ileta evulekileyo eya kuSteve Jobs" ndimcela ukuba ajongane nezixhobo zoyilo endaweni yethu.

Nicinga ntoni nonke? Ngaba wena, ngaba ungasayina igama lakho kwisibheno esifana nesi kwiNdoda eNkulu yoMyili wabathengi?

Steve Jobs othandekayo,

Ndikubhalela egameni lezigidi zabantu abahamba bejikeleza iintambo kwizixhobo ezincinci zobuchwephesha kwaye abayi kushiya

indlu ngaphandle kwabo. Hayi, andithethi nge-iPod- kwaye yiyo loo nto. Ngelixa umgca wakho wemveliso oqaqambileyo uphucula indlela yokuphila ye (100) yezigidi, ndithetha ngezixhobo ezincinci ezisigcina siphila, abantu abaneemeko ezingapheliyo.

Makhe sithethe ngesifo seswekile, isifo esihlasela abantu baseMelika abazizigidi ezingama-20, kwaye ndingomnye wabo.

Nokuba kungabekwa esweni iswekile yegazi okanye impompo ye-insulin, enkosi kwimpumelelo yeenkampani zezixhobo zonyango, ngoku sinokuphila ubomi obuqhelekileyo ngokusoloko sijonga kwaye silungelelanisa amanqanaba eswekile yegazi.

Kodwa uzibonile ezi zinto? Benza iPhilips GoGear Jukebox HDD1630 MP3 Player ijongeke intle! Kwaye ayisiyiyo loo nto kuphela: uninzi lwezi zixhobo zi-clunky, zenza izandi ezothusayo, zinzima ngakumbi okanye zincinci, kwaye zitshise ngokukhawuleza ngeebhetri. Ngamanye amagama: uyilo lwabo alubambi khandlela kwi-iPod.

Uninzi lwabantu kule planethi alunakuvumelana okuninzi, kodwa uninzi luyavuma ukuba iApple iyayazi indlela yokuyila izixhobo ezibalaseleyo zobuchwephesha. Bubungcali bakho obungundoqo. Luphawu lwakho. Nguwe noJonathan Ive.

Ewe kunjalo, sinombulelo ongazenzisiyo kumzi mveliso wezonyango ngokusigcina siphila. Besiya kuba phi ngaphandle kwabo? Kodwa ngelixa besasokola ukuncipha kobuchwephesha obuntsonkothileyo ukuya kwisikali apho sinokuthi sibancamathisele khona, bomelele, kwimizimba yethu, uyilo lwekinda luba yinto elandelayo.

Kulapho ilizwe lifuna uncedo lwakho, Steve. Singabantu kuqala kwaye izigulana zesibini. Singabantwana, sibadala, sikhulile. Singabafazi, singamadoda. Singabadlali, singabathandi.

Ukuba iimpompo ze-insulin okanye ii-monitors eziqhubekayo zazinefom ye-iPod Nano, abantu ngekhe bazibuze ukuba kutheni sinxiba "ii-pager" zethu kwimitshato yethu, okanye iphazili malunga nalawo mabala angaqhelekanga phantsi kweempahla zethu. Ukuba ezi zixhobo bezingayi kuqalisa ngequbuliso kwaye ngokungapheliyo zilila, abantu esingabaziyo ngekhe basifundise ukucima "iiselfowuni" zethu kwindawo yemidlalo bhanyabhanya.

Ngamafutshane, abavelisi bezixhobo zonyango babambekile kwixesha elidlulileyo; bayaqhubeka nokuyila ezi mveliso kwibhombu eqhutywa bubunjineli, egxile kugqirha. Abakawuqondi umbono wokuba izixhobo zonyango zizixhobo zobomi, kwaye ke kufuneka sizive sicocekile kwaye sijongeka silungile kwizigulana ezizisebenzisayo nge-24/7, ukongeza ekusigcineni siphila.

Ngokucacileyo, sifuna umbonisi wokuxhasa oku kunqunyulwa. Sifuna umbutho kumda wokusika uyilo lwabathengi ukuze ufumane ilizwi ngalo mbandela. Ngokufanelekileyo, sifuna "igajethi enkulu" njengoJonathan Ive ukubonisa icandelo lezonyango elinokwenzeka.

Into esiyifunayo apha lutshintsho olutshintshayo kwingqondo ebanzi yeshishini- inokufezekiswa kuphela xa iNkokeli yeNgcinga ehloniphekileyo ihlangabezana nesihloko sokuyilwa kwezixhobo zonyango kwiforum yoluntu. Siyanibongoza ke ngoko, Mnu. Jobs, ukuba nibe yiNkokeli eNengcinga.

Siqale ngokucinga ngamanani amanyathelo onokuwathatha kunye / okanye noApple ukuqala le ngxoxo:

Xhasa ukhuphiswano olwenziwe yiApple Inc. ngesixhobo esenziwe kakuhle kwiqela elizimeleyo, kwaye into ephumeleleyo iya kufumana ubuyiso kuJonathan Ive ngokwakhe

Ukuqhuba "uMngeni weModeli yeMed": Iqela loyilo le-Apple lithatha izixhobo zonyango ezininzi kwaye zibonisa indlela "yokuzibamba" ukuze zibe luncedo kwaye zipholile

* Sungula iSikolo soYilo lweApple ngeMveliso ye-Apple-nikeza ikhosi yokuqonda iikhonsepthi zabathengi kwiinjineli ezikhethiweyo ezivela kwiinkampani eziphambili ze-pharma

Sifuna ingqondo yoyilo efana neyakho ukunceda ukutshintsha umhlaba, kwakhona. Thina, abo batyikitye apha ngezantsi, sicela ukuba uthathe inyathelo ngoku.

Owakho othembekile,

I-DDD (isiXhobo seDijithali esiXhomekeke)

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