IPatagonia Izibophelela ngokunikela nge-100% yokuThengiswa kwabaNtsundu ngoLwesihlanu kwiiNdawo zokuHlala zeNdalo

Umxholo

• Uphengululo lwe

IPatagonia yamkela ngentliziyo iphela umoya weholide kulo nyaka kwaye inikezela ngeepesenti ezili-100 zentengiso yayo yangoLwesihlanu oMnyama kwihlabathi kwiindawo ezinesisa kwezendalo ezilwela ukukhusela indalo yomhlaba. I-CEO ye-Patagonia u-Rose Marcarioa wachaza kwi-blog post ukuba i-2 yezigidi zeerandi eziqikelelwayo ziya kumaqela "asebenza kwiindawo zasekuhlaleni ukukhusela umoya wethu, amanzi kunye nomhlaba kwizizukulwana ezizayo." Oku kubandakanya ukukhethwa kwemibutho engama-800 eMelika nakwihlabathi liphela.

"La ngamaqela amancinci, ahlala engafumani mali kwaye ephantsi kweradar, asebenza ngaphambili," uqhuba watsho uMarcarioa. "Inkxaso esinokuyinika ibaluleke kakhulu ngoku kunakuqala."

Le ntshukumo ayisiyiyo kwaphela eyophawu lwangaphandle lwempahla, esele inikezela ngepesenti enye yentengiso yayo yemihla ngemihla kwimibutho yezendalo. Ngokwe-CNN, umnikelo wonyaka wohlobo lophawu lwentengiso wafikelela kwi-7.1 yezigidi zeedola kulo nyaka uphelileyo.

Oko kuthethiweyo, unyulo lwalo nyaka lunento eninzi kwisigqibo salo sokuthatha umvuzo ongaka. "Umbono uvele kwiseshoni yokucinga njengoko inkampani iqwalasela indlela yokuphendula kwisiphumo sonyulo lukamongameli," utshilo uMarcarioa. "Njengendlela yokugcina utshintsho lwemozulu kunye nemicimbi echaphazela umoya wethu, amanzi kunye nomhlaba ngaphezulu kwengqondo, sive ukuba kubalulekile ukuba siqhubeke kwaye sidibanise abathengi bethu, abathanda iindawo zasendle, kunye nabo balwa ngokungadinwa ukuze babakhusele. izoyikiso ezijamelene neplanethi yethu zichaphazela abantu bazo zonke iintlobo zopolitiko, kubo bonke abantu, kuzo zonke iindawo zelizwe, utshilo. "Sonke siyaxhamla kwimeko esempilweni." Yinyani leyo.

Uphengululo lwe