I-Rainbow Nikes oyidingayo ngokuzingca ngo-2017

Umxholo

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Rhoqo ngoJuni, imikhosi yomnyama eqhuma kwisiXeko saseNew York ngewonga leNyanga ye-LGBT (eyathi, iBTW yabhiyozelwa ukusukela ngo-1969 e-Stonewall Inn eManhattan. yeNkongolo).

Kodwa umbhiyozo we-LGBT Pride kaJuni usasazeke ngaphaya kweManhattan kunye ne-Pride parade yonyaka; Imvula ngoku iphawula ukwamkelwa kunye nenkxaso ye-LGBT unyaka wonke nakwihlabathi jikelele. I-Nike, eyasungula inyathelo elikhethekileyo LOKULINGANA ngoFebruwari 2017, igcina ikratshi liphila ngokukhululwa kwabo kwangoko: ingqokelela yemijelo yomnyama yezihlangu kunye nesinxibo esikukhuthaza ukuba ube "Yinyani."

Ingqokelela ye-BETRUE 2017 isungulwa ngoJuni 1 kwi-Nike.com kunye nabathengisi be-Nike abaneziteki ezine ezahlukeneyo-i-Nike Classic Cortez BETRUE, i-Nike Air Zoom Pegasus 34 BETRUE, i-NikeLab Air VaporMax BETRUE, kunye ne-Nike Flyknit Racer ekhohlo. ngasekunene ngezantsi).

Ingqokelela ye-BETRUE yonyaka yaqala kwiminyaka emithandathu edlulileyo njengeenzame ezisisiseko ezazikhokelwa ngabasebenzi be-Nike abanomdla ababefuna ukukhuthaza umbono wokuba iyantlukwano idala uluntu olungcono kwaye ikhuthaza ukwenziwa kwezinto ezintsha nokukhula.

Ikwabandakanya iimpahla zamadoda nezabasetyhini: itanki ye-Nike Dry Muscle, iTee yeSportswear, iT-shirt, kunye neekawusi zeNike Elite Cushion Crew Running.

I-ICYMI, abasetyhini balala nabanye abantu basetyhini kunanini na ngaphambili-kodwa abantu be-LGBT bafumana ukhathalelo lwempilo olubi ngakumbi kunontanga yabo ethe tye. Ayipholile. Esi sesinye sezizathu zokuba ubonise ikratshi nenkxaso yakho kubaluleke kakhulu. (Sikwasithanda esi sixhobo sixhasa imibutho yezempilo yabasetyhini.)

I-Nike ayijonganga kuphela ekubandakanyeni uluntu lwe-LGBT kwisicwangciso sabo esibandakanya konke. Ingqokelela ye-EQUALITY-eyenzelwe ukukhuthaza abantu ukuba bathathe ubulungisa kunye nentlonipho abayibonayo kwezemidlalo kwaye bayiguqulele ebaleni-baqala ngengqokelela yeNyanga yeMbali yaBamnyama ngoFebruwari.

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