UReebok ufuna ukuba iAkhademi idale iOscar "yoMqeqeshi oMhle kakhulu"

Umxholo

• "I-Akhademi kufuneka ibhiyozele ubugcisa bokuqina komzimba."
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Izihloko eziphambili ezivela kwiiNkcazo ze-Academy zonyaka zihlala zi malunga nabantu phambi kwekhamera (kwaye, ewe, izinto ezinjenge-Best Photo mix-up ka-2016), kodwa kukho ezininzi ze-Oscars ezihloniphekileyo eziya kubantu abenza iitoni yomsebenzi BTS. Ungaphumelela iOscar yokwenza izimonyo kunye nokulungisa iinwele, enye yoyilo lwempahla, okanye enye yembonakalo. Kodwa kuthekani ngabantu abanceda ukuguqula abadlali kunye nabadlali ngaphambili balubeka ngonyawo?

Ewe, sithetha ngabaqeqeshi bomntu. Ayiyomfihlo into yokuba abantu abadumileyo benza utshintsho olukhulu kwimizimba yabo kwiindima ezithile-nokuba bayafuneka ukuba bazuze okanye banciphise umzimba, bafumane ithoni, okanye banyuke. . (Kwaye baninzi abadlali kunye nabadlali abazama ukunciphisa umzimba ngokwabo, kwaye babeke impilo yabo emngciphekweni kule nkqubo.) Yiyo loo nto umongameli weReebok uMat O'Toole ebuza uJohn Bailey, umongameli weAkhademi yeMoto yoMfanekiso. UbuGcisa neNzululwazi (i-org eqhuba iiMbasa zeAkhademi, i-ICYDK), ukongeza ibhaso lesikolo "soMqeqeshi oBalaseleyo."

Ileta ka-O'Toole, epapashwe kwiwebsite yeReebok, ifuna ukuba iAkhademi ihloniphe "amaqhawe angaziwayo abemi basehlotyeni" abaye banceda "ukuqhubela phambili amagcisa ethu awathandayo ukuba adume kwaye atyebe."

"Kukho amakhulu abalingisi bemifanekiso eshukumayo kunye nabadlali abaguqula imizimba yabo ngendima unyaka nonyaka. Abalandeli bayabonwabisa ngexesha lemincili kwaye balilele xa abalinganiswa babo belahlekelwa ngumlo obalaseleyo," ubhala u-O'Toole. "Nangona imisebenzi yabo idunyiswa, umkhuba wabo awukho. Imiboniso engcono kakhulu kunye namabali namhlanje ahlala efuna ukuguqulwa komzimba okumangalisayo, kwaye abadlali kunye nabadlali be-actress bathembele kakhulu kwintsimi encinci yabaqeqeshi beengcali ukuba bafumane ukulwa, ukubhabha, kunye nokufota." (Ngokwenene-uya kumangaliswa ukuba luhlobo luni loqeqesho oluthathayo ukuba yindoda okanye umfazi.)

"I-Akhademi kufuneka ibhiyozele ubugcisa bokuqina komzimba."

Unokuphikisa ukuba oku kuvula umnyango kwicandelo elitsha liphela leeMbasa zezeMfundo.Ukuba siyababeka abaqeqeshi bobuqu, ngaba sifanele sibahlonele nabazali babadlali beqonga? Abaqeqeshi ababambeleyo? Ngabapheki bobuqu kunye neengcali zokutya?

Kodwa nokuba iinzame zikaReebok zikhokelela kwi-Oscar entsha, sinokufumana umva ngokupheleleyo kumbono wokubhiyozela ukusebenza nzima kwabaqeqeshi kuyo yonke indawo. Banceda ukuqhubela phambili abantu abadumileyo-kunye nabantu abaqhelekileyo njengathi-ukuya kubomi obude, obunempilo kunye nokonwaba. Bayasinyamezela ngaphambi kokuba sibe necaffeine, xa sineemeko ezipheleleyo zeMivulo, okanye xa singathanda ukubukela isiphelo IBachelorette. (Le vidiyo yeReebok iya kukwenza uzive uthando lomqeqeshi.)

Kutheni ungafaki elinye ibhaso kumsitho osele ukude kakhulu-ukuhlala-uphaphile-kumsitho? Okona kuncinci, iya kusebenza kwisikhuthazo esongezelelweyo kwii-Oscars zethu zokujonga umdlalo weqela lokuzilolonga.

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