Ukujikeleza kuzifumana emanzini ashushu emva kokukhupha isweatshirt enentloni

Umxholo

• Uphengululo lwe

Kwiintsuku ezimbalwa ezidlulileyo, intengiso enkulu ekwi-Intanethi i-Revolve ikhuphe isiqwenga sempahla enomyalezo abantu abaninzi (kunye ne-intanethi xa iyonke) ethathela ingqalelo into ekhubekisayo. I-sweatshirt engwevu ekuthethwa ngayo (ixabiso le-212 yeedola, kwaye imodeli ngumfazi omhlophe onobungakanani) yayinamazwi athi "Ukutyeba akukuhle, kuyisizathu," ebhalwe kuyo. (Faka umqulu wamehlo apha.)

Abantu kwimidiya yoluntu bakhawuleza babiza u-Revolve ngaphandle ukuze batyebe -ukungakhathali kwaye bangakhathali kakhulu kubafazi babo bonke ubungakanani. I-activist evumayo yomzimba uTess Holiday wayengomnye wabafazi abaninzi abanempembelelo ekunikeni uphawu uphawu lwengqondo yakhe. "I-LOLLLLL @REVOLVE yeall ziyimbudumbudu," ubhale ku-Twitter ecaleni kwesikrini se sweatshi. (Eyeleleneyo: I-Fat-Shaming inokuwonakalisa umzimba wakho)

U-Katie Willcox, kwelinye icala, waya kumabali akhe e-Instagram wathi: "Ayamkelekanga kwaye andizukuxhasa iinkampani ezikholelwa ukuba kunjalo."

Ngelixa ukuhlazeka komzimba iseyingxaki kuluntu lwethu, kukhuselekile ukuthi senze inkqubela phambili xa kufikwa ekwamkeleni abasetyhini abaneentlobo ezahlukeneyo zomzimba. Yiyo loo nto ibonakala incinci (eneneni, a okuninzi) eyothusayo into yokuba umntu osuka kwiRevolve angaze avume into yempahla enje.

Kuyavela, apho ngu ingcaciso-nangona ithandabuzayo. I-sweatshirt yayenzelwe ukuba yinxalenye yelayini yokunxiba eyenzelwe ukujonga izinto eziyinyani ze-cyberbullying. Ngapha koko, umyili uPia Arrobio wayesebenzisana nabantu abadumileyo abanjengoLena Dunham, uEmily Ratajkowski, uCara Delevingne, uSuki Waterhouse, kunye noPaloma Elsesser, ukwenza uthotho lwee-sweatshirts ezinamagqabantshintshi anentiyo okanye amabi awathi onke amabhinqa afumana kwi-Intanethi. (ICYDK, Ukuhlazisa umzimba yingxaki yamanye amazwe)

Kodwa xa enye yee-sweatshirts yafakwa kwiwebhusayithi ye-Revolve, yayingenawo nawuphi na umxholo wephulo elijikelezileyo-ke, ngokwendalo, abantu abaninzi bakhubeka kuyo.

UDunham sele ethathele kumajelo eendaba ezentlalo ukuba abelane ngokuphoxeka kwakhe nge-brand, echaza ukuba akazange avume ukuba i-sweatshirt ibekwe kwiwebhusayithi ngaphandle kokuqalisa iphulo lonke. "Andikwazi ukuxhasa le ntsebenziswano okanye ndiboleke igama lam kuyo nayiphi na indlela," wabhala kwi-Instagram. "Ndiphoxekile kakhulu kwi-@revolve yokusingatha isihloko esibucayi kunye nentsebenziswano esekelwe ekubuyiseleni amagama e-intanethi ye-intanethi ukubhiyozela ubuhle kwiyantlukwano kunye nemizimba kunye namava angeyiyo isiqhelo soshishino."

U-Revolve naye ujongile ukubuyela umva kwaye wakhupha le ngxelo ilandelayo Ewe! Iindaba izolo: "Imifanekiso ekhutshwe ngaphambi kwexesha eboniswe kwi-Revolve.com ibingafakwanga ngaphandle komxholo wephulo lilonke kodwa ngelishwa ibonakalise elinye lamaqhekeza kwimodeli enobungakanani bayo obungabonakalisi inkcazo yeqhekeza lomzimba. kubo bonke abo babandakanyekayo- ngakumbi uLena, uEmily, uCara, uSuki, noPaloma- abathengi bethu abathembekileyo, kunye noluntu luphela ngale mpazamo. " (Eyeleleneyo: I-Supermodel yokuQala yoBukhulu boBukhulu iThetha malunga neNguqulelo yoMzimba-oPositive Movement)

Yintoni eyona nto ihlekisayo-kwaye into abasebenzisi bemidiya yoluntu bebevuya ukuyichaza-kukuba iRevolve ibonelela kuphela ngempahla ukuya kuthi ga kubungakanani be-10. Ke abafazi abanokuthi bazive bexhotyisiwe ngeli phulo bebengenakukwazi ukuthenga i sweatshi kwimpahla yabo. ubungakanani kunjalo.

Kwiinzame zokwenza ukungabikho kwesigqibo esingcono, u-Revolve uthembise ngokunikela nge-20,000 yeedola kuMantombazana abhala ngoku, umbutho obonelela ngokucebisa kubafazi abancinci abancinci kwaye ubancede bafumane amazwi abo ngegama elibhaliweyo.

Ukungaqondani bucala, kukho into enengxaki kakhulu ngesigqibo sika-Revolve sokumodareyitha i-sweatshirt kwimodeli enobungakanani obuchanekileyo, singasathethi ke ngobungakanani obulinganiselweyo. Ibonisa nje ukuba sinendlela ende ekufuneka siyihambile xa kuziwa ekuziqhelaniseni nokwamkelwa kokwenyani kunye nokubandakanywa kwihlabathi lefashoni-kwaye singayenzeli nje umboniso.

Uphengululo lwe