Iphulo likaThinx lokuQala leNtengiso likaZwelonke licinga ngeHlabathi apho wonke umntu efumana amaxesha-kubandakanya amadoda

Umxholo

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I-Thinx ibisoloko ivuselela ivili eliqhelekileyo kumaxesha okoko yasekwa ngo-2013. Okokuqala, inkampani yococeko lobufazi yaphehlelela iimpahla zangaphantsi, eziyilelwe ukuba zingavumi ukuvuza ukuze ukwazi ukopha nangosuku lwakho lunzima. Emva koko uphawu lwenze ingubo yokwabelana ngesondo ngexesha lokuzama ukuphakamisa i-taboo ejikeleze isondo ngelo xesha lenyanga. Kutshanje, i-Thinx iphinde yaqala ukuthengisa isifakeli setamponi esicociweyo yi-FDA, isisombululo eco-friendly kwiitamponi zesiko zeplastiki.

Ngaphezulu kokunikezela ngezinye iindlela kwiitampon kunye neepads, uThinx ebesethunjini lokumisa ukuqaqamba ngaphezulu kwezinto ezijamelene nabasetyhini kanye ngenyanga, kwaye aphule amabala akudala angqonge ixesha kanye. Ngapha koko, ebutsheni balo nyaka, uThinx wangenisa iphulo lakhe laBantu Ngamaxesha, eyokuqala yohlobo lwayo ukubonisa umntu oguqukayo, okhanyisa ukukhanya kwimfuno engaziwayo, kodwa ebalulekileyo yokhathalelo lokuya exesheni phakathi kwamadoda atshintshayo.

Ngoku, uThinx usungule umkhankaso wakhe wokuqala wentengiso kuzwelonke, ngehlazo elibizwa ngokuba yi "MENstruation." Isibhengezo esinamandla sinombono wehlabathi apho wonke umntu enamaxesha-kubandakanya amadoda-kwaye uyakubongoza ukuba ucinge ngalo mbuzo: Ukubakonke abantu banamathuba, ngaba asizukungakhululeki ukuthetha ngabo? (Idibeneyo: Kutheni le nto wonke umntu ejongene namaxesha ngoku?)

Iphulo lesizwe lentengiso libonisa amadoda e-cisgender ngokwahlukeneyo, kodwa iimeko eziqhelekileyo abajamelana nazo abantu basetyhini ngelo xesha lenyanga. Kuqala ngenkwenkwana exelela utata wakhe ukuba uye exesheni okokuqala. Emva koko, indoda ibonwa ilele ebhedini kwaye iqengqeleka ifuna ukufumana igazi egazini. Kamva, enye indoda idlula kwigumbi lokutshixwa inentambo yetampon ejinga phantsi kwebhulukhwe yayo.

Le ntengiso ibonisa uninzi lwala mava emihla ngemihla, iwalungisa ngokutsha ngenjongo yokujongela phantsi ukuya exesheni. (Idibeneyo: Ndisebenze ngee 'Shorts Period' kwaye kwakungeyona ntlekele epheleleyo)

USiobhan Lonergan, igosa eliyintloko lohlobo lweThinx, wabelane ngokuba kutheni le nkampani ithathe le ndlela ngephulo layo elitsha kudliwanondlebe no. Iveki. "Inxalenye ye-DNA yethu kukuqala incoko kwaye sivule nezifundo esingakhange sikwazi ukuzivula ngaphambili," uxelele olu papasho. "Ukuba sonke besinamaxesha, ngaba singakhululeka ngawo? Kwaye ke sisebenzise ii-vignettes ezithile kwaye sizibeka kwiimeko zemihla ngemihla ngenene ukubonisa ezinye zeengxaki esijamelana nazo ngamaxesha."

"Ndiyathemba ukuba abaphulaphuli bethu bazakubukela kakhulu, baqwalasele ngenye indlela kwaye baqhubeke nokuvula le ncoko," wongeze watsho uLonergan. (Idibeneyo: Ndizamile i-FLEX Discs kwaye ngeXesha elinye Khange ndicinge Ukufumana ixesha lam)

Ngelishwa, le ntengiso ingentla ayizukuboniswa iyonke kwiTV. Ngoba? Kungenxa yokuba izibhengezo zesiko zikamabonwakude zemveli azikuvumeli ukubonwa kwegazi. "Yayingeyonto esinokuthi sicele umngeni kuyo," utshilo uLonergan Kwiveki.

Eyona nto iphazamisayo nangakumbi: Kuyacaca ukuba ezinye iinethiwekhi zikamabonwakude azizukusasaza intengiso ngaphandle kokuba uThinx ubathumele ingxelo engabonisi ukuba umntu uhamba kwigumbi elitshixwayo elinentambo ye-tampon exhonywe kwimpahla yakhe yangaphantsi, ngokwe Ubudala beNtengiso. "Besingalindelanga ukuba intengiso yethu iya kuhlolwa ngokubonisa umtya wetampon," utshilo uMaria Molland, i-CEO yeThinx, kwingxelo, kwipapasho. "Kodwa ngenxa yamava ethu ngokuvalwa kweentengiso zethu, kunzima ukuthetha ukuba oku bekumangalisa ngokwenene."

Oko kwaye ngokwako kunjalo ngokuchanekileyo Kutheni kubaluleke kangaka ukubona iintengiso ezibonisa ubunyani bamaxesha ngaphandle kokupholisa amava. "Lo ngumbono omkhulu," utshilo uLonergan Iveki. "Siyathemba ukuba singalwenza utshintsho ngokubeka le ntengiso phaya."

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