Kutheni i-Amazon iThenga ukutya okupheleleyo kwenza ingqiqo epheleleyo

Umxholo

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IAmazon ikwindlela yayo yokulawula impilo kunye nehlabathi. Kunyaka ophelileyo, isigebenga se-e-commerce saphehlelela iikiti zayo zokuqala zokuhambisa ukutya kunye nenkonzo yayo yokuhanjiswa kwegrosari, iAmazonFresh (ekhoyo kumalungu eNkulumbuso). Emva koko, bazisa amava ayo evenkile ethengisa ukutya ekumgangatho ophezulu, iAmazon Go, apho unokuthatha kwaye uthathe nantoni na oyifunayo evenkileni, akukho ntlawulo ifunekayo. Kwaye ngokusungulwa kwe-Alexa, babonakalise ukuba iirobhothi zingaba ngabaqeqeshi bezempilo abamangalisayo kwaye banokwenza imimangaliso kwimpilo yakho yengqondo. Nangona kunjalo, akukho mntu wayelindele ukuba kuthengwe ukutya okunempilo kwe-mega mart kwi-Whole Foods nge-13.7 yeebhiliyoni zeerandi.

Isigqibo siza ngexesha elilungileyo lokutya okupheleleyo, njengoko inkampani ibisokola ukukhulisa ixabiso layo lesitokhwe ngaphezulu konyaka, ngokwe INew York Times. Isibhengezo siza nje kwiinyanga nje ezimbalwa emva kokuba i-Whole Foods ibhengeze izicwangciso zokunciphisa amaxabiso kunye nokwenza ivenkile yokutya ngakumbi "eyona nto iphambili," ngokuyinxalenye kumzamo wokukholisa abathengi abaziva bethenga kwivenkile ye-upscale ngokulula bekungafanelekanga "kwiNtlawulo yonke. "

Ukuza kuthi ga ngoku, owona mbuzo ubalaseleyo kwingqondo yomntu wonke yile: Ngaba iAmazon iceba ukusebenzisa itekhnoloji yayo yeAmazon Go ukuguqula iivenkile zeFoods zizonke zibe ngamava obuchwephesha obungaphezulu? Okwangoku, impendulo ibonakala ngathi ayikho. "Imakethi yokutya iyonke iyanelisa, yonwaba kwaye isondla abathengi phantse iminyaka engamashumi amane-benza umsebenzi omangalisayo kwaye sifuna ukuqhubeka," umsunguli kunye ne-CEO yaseAmazon uJeff Bezos uxelele IWashington Post. Funda: Amava akho kwi-Whole Foods mhlawumbi akasayi kutshintsha kakhulu, okwangoku.

Ke kuthetha ntoni * oku kuthengwa kwedola yezigidigidi kuthetha ntoni kuwe esiphelweni sosuku? Uncedo. IAmazon ngoku inokonyusa ukhetho lwayo lwezinto zegrosari ezifumaneka kuzo zombini iinkonzo zayo zeAmazonFresh kunye nePrime Ngoku (ebonelela simahla iiyure ezimbini kwiivenkile zalapha ekhaya), ikugcinele ingxaki yohambo oluya evenkileni ukuze ufumane loo nto ithile i-Whole Foods. awukwazi ukuphila ngaphandle. (Kwaye ngokucacileyo, iya kubanika umda wokhuphiswano ngokuchasene nezinye iivenkile zokutya ezikwi-Intanethi kunye neenkonzo zokuhanjiswa kwesidlo.)

Ukuba iAmazon inokuvelisa iidrones zokuhambisa, ngubani owaziyo ukuba banantoni na engqondweni kwi-Whole Foods ezantsi kumgca. Kodwa kuyacaca ukuba ukungena kwimarike yegrosari yemveli lelinye inyathelo elikhulu lokuqhubela phambili indawo yalo kwindawo yezempilo ehlala itshintsha.

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