UBarbie Ubonisa iNkxaso yakhe kwiLGBTQ + Amalungelo kwaye abantu bayayithanda

Umxholo

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Kule minyaka imbalwa idlulileyo, uMatel, umenzi kaBarbie, ebesonyusa umdlalo wakhe wokuba nomzimba onomdla kumzamo wokwenza unodoli onobuhle abandakanye ubungakanani. Kodwa ngoku, uBarbie uthatha enye indawo ebalulekileyo ekuhlaleni: ukuxhasa amalungelo e-LGBTQ+.

Kwiveki ephelileyo, iakhawunti esemthethweni ye-Instagram brand yabelana ngomfanekiso kaBarbie ehleli nonodoli-umhlobo omele isitayile sebhlog yeAimee Ingoma. Bobabini banxibe izikipa ezibhalwe "uthando loloyiso" ngoonobumba ababomvu.

Ngokwe-caption, iihempe ziphefumlelwe nguNgoma, owakhupha iihempe ezifanayo kwiNyanga ye-Pride, enikela ngesiqingatha semali kwiProjekthi yeTrevor, engenzi nzuzo ejonge ukuthintela ukuzibulala phakathi kolutsha lwe-LGBTQ +.

Ingcamango yengoma yathimba ingqalelo kaMatel, owagqiba kwelokuba enze unodoli owawujongeka njengaye kuba ngokuqinisekileyo wayengumntu uBarbie angafuna ukuxhoma ne-IRL.

Ngelixa iiBarbies zinxiba iihempe zothando zinokubonakala ngathi linyathelo elincinci kwisikimu esikhulu sezinto, abantu abaliqela bacinga ukuba yinto entle kakhulu ukubona uphawu olunje olunembali ende luxhasa amalungelo e-LGBTQ + ngendlela enesibindi.

"Intombi yam eyintombi yam kunye nalo mama wesibini onekratshi bobabini BONAKELE ngoBarbie-enkosi ngokusibonisa indlela yokuphumelela ngothando nolwamkelo," omnye umntu waphawula ngalo mfanekiso.

"Ndikhule ndidlala ngoonodoli bakaBarbie kwaye njengelungu leqela le-LGBT + intliziyo yam igcwele yile nyathelo limangalisayo lokulingana kumajelo eendaba," utshilo omnye. "Isinyathelo esilandelayo sikaBarbie kukwandisa iithoni zesikhumba ezikhoyo kunye neentlobo zeenwele! Masiqinisekise ukuba yonke intombazana kunye nenkwenkwe kwaye inokufumana unodoli weBarbie omele bona!"

Ukuthetha oko, uMatel usandul 'ukuqalisa iqoqo lakhe le-Sheroes elibandakanya iidodoli ezilandelwa ngabantu bokwenene "amaqhawe amabhinqa ... ukuphula imida kunye nokwandisa amathuba abasetyhini kuyo yonke indawo." Abanye boonodoli abasandula ukubandakanya u-Olimpiki u-Ibtihaj Muhammad, u-Ashley Graham kunye no-ballerina oqeqeshiweyo u-Misty Copeland. Ke kuyacaca ukuba uphawu lenza umzamo wokukhuthaza amantombazana amancinci ukuba abe ngowona qobo lwawo lokwenyani kwaye aphuphe kakhulu.

Ngelixa uninzi lwaba nodoli baba "bokwenyani" lolunye lolohlobo ukuze ungazithengi, inyani yokuba zikhona Sinethemba lokuba ngokukhethekileyo "nina" uBarbies uzimisele ukuza.

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