Ziqinise: I-Beyoncé-Designed Activewear ifikile

Umxholo

• Uphengululo lwe

U-Beyoncé ubhengeze izicwangciso zakhe zokukhulula umgca wempahla esebenzayo kwakhona ngoDisemba, kwaye ngoku isemthethweni (phantse) apha. Kwifashoni yokwenyani ka-Bey, imvumi yabhengeza ukufika kwayo ngokungathi yayingeyonto inkulu nge-jaw-droping Instagram photo of her in a bodysuit and a caption brief that said "@ivypark". Cue ubunzima be-hysteria.

Ngokutsho kwewebhusayithi, i-Ivy Park "idibanisa uyilo olukhokelwa yifashoni kunye nobugcisa obutsha" ukwenza "uhlobo olutsha lokunxiba ukusebenza: izinto eziyimfuneko zanamhlanje zombini kunye nangaphandle kwebala." (Nangona, xa ucinga ukuba wenze i-sweatshirt ye-KALE yaba yimpumelelo ngoko nangoko, siqinisekile ukuba abantu baya kufola ukuze bathenge ezi zinto nokuba zikhangeleka njani na.)

Ileyibhile lishishini elihlanganyelweyo kunye nomnini webhiliyoni weTopshop uSir Philip Green, kodwa yintsebenziswano yokwenene kunokuba intsebenziswano. Ngoku ka VogueI-200-piece ye-standalone brand iqulethe yonke into evela kwiibrasi zemidlalo kunye ne-leggings ehambelana neebhatyi ezibonisa ukuprinta kwaye (kunjalo) iimpahla zomzimba. Ii-leggings zikwaqhayisa 'ngenkqubo yokutyikitya utyikityo' kunye neebhulukhwe ezimfutshane ezakhelweyo ngaphakathi eziza kwiinguqulelo ezintathu zokuthambisa iintlobo ezahlukeneyo zomzimba- "Mna" (ukunyuka okuphantsi), "V" (phakathi-ukunyuka), kunye no "Y" (unyukela phezulu). Ingqokelela isethwe ukuba iqhubeke ukuthengisa phakathi ku-Epreli eNordstrom, Topshop, naseNet-a-Porter, ngamaxabiso aqala kwi-30 ukuya kwi-200 yeedola.

Nangona kungekho sizathu sakubonakala siyimfuneko (ibikade ikuphi le ngqokelela ebomini bethu bonke?), UBeyoncé unika le ngcaciso yokuba kutheni enze i-Ivy Park: " "Ndivakalelwa kukuba kukho uphawu lwezemidlalo oluthetha nam. Injongo yam kunye ne-Ivy Park kukutyhala imida yokunxiba kwezemidlalo kunye nokuxhasa kunye nokukhuthaza abafazi abaqondayo ukuba ubuhle bungaphezulu kwenkangeleko yakho," watsho kwingxelo. "Ubuhle bokwenyani bukwimpilo yeengqondo zethu, iintliziyo kunye nemizimba yethu. Ndiyazi ukuba xa ndiziva ndomelele ngokwasemzimbeni ndomelele ngokwasengqondweni kwaye bendifuna ukwenza uphawu olwenze ukuba abanye abafazi bazive ngendlela efanayo."

Uzibuza ukuba livela phi igama? Ewe, njengoko etyhila kwividiyo yeemvakalelo kwiwebhusayithi yakhe, iphefumlelwe nguBlue Ivy, ewe (owenza i-cameo kwividiyo engezantsi), kodwa nakwiParkwood Park eHouston, eTexas, apho wakhula khona uBey. "Ndiza kuvuka ekuseni kwaye utata wayeza kunkqonkqoza emnyango wam andixelele ukuba lixesha lokubaleka. Ndiyakhumbula ndifuna ukuyeka, kodwa ndiza kuzinyanzela ukuba ndiqhubeke. Ndifundise uqeqesho. Kwaye ndiza cinga ngamaphupha am, bendiya kucinga ngokuzincama kwabazali bam, ndicinga ngosisi wam omncinci, nendlela endiligorha lakhe ngayo, bendiya kujonga ubuhle obundirhangqileyo, ilanga phakathi kwemithi, kwaye qhubeka uphefumla,” utshilo uBeyonce kwiividiyo zasekhaya kwasebuntwaneni bakhe kunye nomboniso wakhe ebaleka kwindawo yokunyathela, esebenzisa iintambo zokulwa, ukuqubha, ukukhwela ibhayisekile, nokudanisa. (I-Psst: Nazi izihlandlo ezili-10 zeBeyoncé ezikhuthazayo kuthi ukuba siwise iSkat.)

"Kukho izinto endisoyikayo. Xa kufuneka ndoyisile ezo zinto ndibuyele kuloo paki. Phambi kokuba ndibethe iqonga, ndibuyela kule paki. Ngexesha lokuzala kwam, wabuyela kula paki. Ipaki yaba yimeko yengqondo. Ipaki yaba ngamandla am. uthi.

Ukuba besingafuni ukuthenga yonke into ekwingqokelela, le vidiyo inomdla isithengise kakhulu. Siyazi apho umvuzo wethu olandelayo uya khona.

Uphengululo lwe