I-CVS ithi iyakuyeka ukuRetouching Iifoto ezisetyenziselwa ukuthengisa imveliso yobuhle

Umxholo

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Ivenkile yeziyobisi behemoth CVS ithatha inyathelo elikhulu ekunyuseni ukunyaniseka kwemifanekiso esetyenziselwa ukuthengisa iimveliso zazo zobuhle. Ukuqala ngo-Epreli, inkampani iyazibophelela kwizikhokelo ezingqongqo ze-Photoshop zayo nayiphi na imifanekiso yazo yobuhle yasekuqaleni ezivenkileni nakwiwebhusayithi yayo, izinto zokuthengisa, ii-imeyile, kunye neeakhawunti zemidiya yoluntu. Ngapha koko, yonke imifanekiso ye-CVS yeemveliso zabo zohlobo lwevenkile iya kuba ne-watermark ethi "beauty mark" ukubonisa kanye ukuba yeyiphi imifanekiso engakhange ichukunyiswe. (Idibeneyo: I-CVS ayisayi kuphinda ithengise iiMveliso zeLanga ezantsi kune-SPF 15)

"Njengowasetyhini, umama, kunye nomongameli weshishini lokuthengisa elinabathengi ikakhulu ngabasetyhini, ndiyaqonda ukuba sinoxanduva lokucinga ngemiyalezo esiyithumela kubathengi esibafumana yonke imihla, utshilo u-Helena Foulkes, umongameli we-CVS Pharmacy kunye usekela-mongameli olawulayo weCVS Health, kwingxelo. "Unxibelelwano phakathi kokusasazwa kwemifanekiso yomzimba engafanelekanga kunye nemiphumo emibi yempilo, ngakumbi kumantombazana kunye nabasetyhini abancinci, sele isekiwe."

Ngaphezu koko, i-CVS ayiphumeli nje inyathelo ngentengiso yayo. (I-P.S. CVS iphinde ibhengeze ukuba iya kuyeka ukuzalisa imimiselo ethile ye-opioid painkillers.) Uphawu luya kufikelela kwakhona kwiinkampani zobuhle beqabane, zibakhuthaze ukuba bavelise umxholo ongenakulinganiswa ukuze kuqinisekiswe ukuba i-aisle yobuhle iba yindawo emele ubunyani kunye nokuhlukahluka. Ezo foto zingazifezekisiyo izikhokelo zobuhle ezintsha azisayi kuba "nophawu lobuhle," zisenza kucace kubathengi ukuba baphinde bakhutshwa ngendlela ethile.

Incoko malunga nomfanekiso womzimba kunye neefoto ezichongiweyo kude neendaba "ezintsha" kwaye i-CVS ayingowokuqala ukuzama ukwenza umahluko apho. I-Lingerie brand Aerie ibingummeli omkhulu wentengiso engafunyanwanga kwaye ikhokele #AerieReal, umbutho wentengiso obonisa abafazi abahle ngokuchanekileyo. Iimodeli, ii-celebs, kunye nefuthe lomzimba kubandakanya uChrissy Teigen, u-Iskra Lawrence, u-Ashley Graham, u-Demi Lovato, no-Anna Victoria (ukubiza nje abambalwa) bebesebenzisa amajelo eendaba ezentlalo ukwaba imifanekiso yabo yokwenyani, beveza umbono malunga nesidingo esingenakufikeleleka Ukugqibelela phakathi koluntu. Abaphandi baye bajonga ukuba ukongeza i-disclaimer kwiintengiso ze-photoshopped kungathintela iimpembelelo ezingalunganga kumfanekiso womzimba-into esingayaziyo kuyo. Ubume (iifoto zesitokhwe somelele zisilela kuthi sonke, kwaye sitshintshe indlela esithetha ngayo ngemizimba yabasetyhini). Yonke le yinxalenye yezizathu ezininzi zokuba siqale intshukumo ye- # LoveMyShape.

Kodwa ezi zinto zithatha ixesha. Nangona i-CVS ingeyiyo eyokuqala ukushukuma isikhephe esichukumisayo, into yokuba uphawu olukhulu luyenyuka ukutyhala utshintsho olufuneka phambili ngokuqinisekileyo linyathelo eliya kwicala elifanelekileyo.

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