I-Instagram Lelona qonga libi leMedia yeNtlalo kwiMpilo yakho yengqondo

Umxholo

• Uphengululo lwe

Ipakethi efanelekileyo ye-flu-fluencer. Cofa kabini. Skrola. I-selfie yolwandle evuyayo yolwandle. Cofa kabini. Skrola. Itheko lokuzalwa elikhangeleka lilonke kunye nabo bonke abantu abanxibe iinines. Cofa kabini. Skrola.

Imeko yakho yangoku? Ingubo endala yokuhlambela, iinyawo phezulu esofeni, akukho makeup, iinwele zayizolo-kwaye akukho sihluzi siza kuyenza ibonakale ngenye indlela.

Esi sesinye sezizathu zokuba i-Instagram, njengoko ivela, isenokuba lelona qonga lonakeleyo lezentlalo kwimpilo yakho yengqondo, ngokwengxelo entsha yeRoyal Society yezeMpilo yoLuntu (RSPH) e-UK Njengengxelo, I-RSPH iphendule phantse i-1,500 yabantu abadala abancinci abavela e-UK (i-14 ukuya kwi-24 iminyaka ubudala) malunga nemiphumo yengqondo kunye neemvakalelo zezona ndawo zidumileyo zeendaba zoluntu: i-Facebook, Instagram, Snapchat, Twitter, kunye ne-YouTube. Uphando lubandakanya imibuzo malunga nenkxaso yeemvakalelo, ukuxhalaba kunye nokudandatheka, isizungu, ukuzazi, ukuxhatshazwa, ukulala, umfanekiso womzimba, ubudlelwane behlabathi bokwenene, kunye ne-FOMO (ukwesaba ukulahlekelwa). Uvavanyo lufumanise ukuba i-Instagram, ngakumbi, ikhokelele kwezona zimbi zomzimba, uxinzelelo kunye noxinzelelo.

Womp.

Ayithathi isayensi yerocket ukuqonda ukuba kutheni. I-Instagram yeyona nto igcinwe kwaye ihluzwe ngokuphandle kumaqonga eendaba ezentlalo aphambili. Unokwenza i-facetune, i-luxe, kunye necebo lokucoca ulwelo de ube (ngokoqobo) luhlaza ebusweni, okanye ujikeleze ukuphanga okukhudlwana okanye amehlo aqaqambileyo ngompompo weqhosha. (Kwaye kukho amaqhinga amaninzi okuthatha ii-Instas ezingcono ukuqala ngazo.) Konke oku kugqibeleleyo kokubonakalayo kunokukhuthaza "isimo 'sokuthelekisa nokuphelelwa lithemba," ngokutsho kwengxelo-ethi yona xa uthelekisa ubomi bakho bemihla ngemihla kunye nobuso obungenazinto zokuhombisa kunye nee- # selfie ezingenasiphako kunye neeholide ezintle ozibonayo kwifidi yakho.

Ngaba lolona hlobo lukhuselekileyo lwentlalo? I-YouTube, eyayikuphela kwayo eyaba nefuthe elihle kubabukeli, ngokutsho kolu phononongo. Abaphandi bafumanise ukuba inefuthe elibi kakhulu ebuthongweni, kunye nesiphumo esibi esincinci kumfanekiso womzimba, ukuxhatshazwa, i-FOMO, kunye nobudlelwane be-IRL. I-Twitter yafumana indawo yesibini, i-Facebook yesithathu, kunye ne-Snapchat yesine, nganye inamanqaku amabi ngakumbi kuxinzelelo noxinzelelo, i-FOMO, ukuxhaphaza, kunye nomzimba. (I-FYI, oku kuyaphikisana nengxelo edlulileyo ebonise ukuba i-Snapchat yayiyeyona ukubheja ibalaseleyo kwimithombo yeendaba zentlalo- ikhulisa ulonwabo.)

Kwiphepha le-flip, zonke ii -apps zosasazo zasekuhlaleni zinxulunyaniswa nokuzichaza okuphezulu, ukuzazisa, ukwakha uluntu, kunye nenkxaso yeemvakalelo-ke, hayi, ukuskrola nokuswayipha ayisiyiipesenti ezili-100 ezimbi.

Kubekho impikiswano eninzi malunga nezibonelelo kunye nokuhla kweendaba zosasazo, kunye nendlela yokuyisebenzisa ukuze ufumane iindawo eziphakamileyo ngaphandle kokuphantsi. (Phinda emva kwam: Beka phantsi i-smartphone ebhedini.) Kodwa akusiyo into yokuba ukunyuka kwexesha ledijithali-kunye nokuhlaselwa "jonga ubomi bam obumangalisayo!" amajelo eendaba ezentlalo-ikhatshwa kukunyuka okunzulu kwimiba yempilo yengqondo kubantu abatsha. Ngapha koko, amaxhala oxinzelelo kunye noxinzelelo kubantu abancinci lonyuke ngeepesenti ezingama-70 kule minyaka ingama-25 idlulileyo, ngokwengxelo. (Ayiyo-Instagram kuphela. Ukuba ne-apps ezininzi zentlalo kuye kwanxulunyaniswa nomngcipheko owongezelelweyo wale miba.)

Ekugqibeleni, imithombo yeendaba zentlalo ilikhoboka, kwaye amathuba okuba uzimisele ukuwaphosa ngokupheleleyo mancinci kuye, iziphumo zempilo ziya kugwetywa. Ukuba uzibona uziva usezantsi kwimarathon yokuskrola sesh, zama ukutshintshela kwii-hashtag zokuziva ulungile njenge #LoveMyShape, ezinye iithegi ezinomzimba, okanye i- "Oddly Satisfying" ye-Instagram-wormhole-ukubukela ezo vidiyo zingaqhelekanga eneneni ifana ukucamngca okuncinci.

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