URihanna ubize uMlawuli omtsha wePuma

Umxholo

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Enye yeendlela ezinkulu zefashoni zonyaka we-2014 ibiyinto entle kodwa esebenzayo iyasebenza-uyazi, iimpahla ozenzayo ngokwenene ufuna ukuguga esitratweni emva kokubetha ijim. Kwaye abantu abadumileyo bonwabile ngokuboleka ikhredithi yabo kule meko (jonga: UCarrie Underwood ubhengeza umgca wokuLungela impilo). Kodwa i-Puma inokuba ikhuphe nje enye i-fashion-meet-fitness wannabes phaya: Baqeshe uRihanna njengomlawuli wabo omtsha wokudala.

Ewe, uRihanna, onxibe "isinxibo seze" esidume kakubi kwaye ophumelele iMbasa yeFashoni yeCFDA's 2014. Ngoku ka WWD, URihanna ubaleke waya eHerzogenaurach, eJamani, izolo ukuya kudibana neqela loyilo kwikomkhulu lePuma. Njengentloko yomgca wabasetyhini, "uza kusebenza nePuma ukuyila nokwenza izitayile zePuma zakudala kunye nokwenza izitayile ezintsha zokongeza imveliso yePuma," utshilo inkampani namhlanje kupapasho lweendaba.

Ungacingi ukuba le yinto yokupapasha-uRihanna (osebenzisane noMlambo i-Island, i-MAC, iGiorgio Armani, iBalmain, kunye neGucci) utyikitye iminyaka engama-10 kwintsebenziswano yeminyaka emininzi engamniki kuphela izandla -on indima ekucwangciseni ukomelela kukaPuma kunye nolayini woqeqesho (isambatho kunye nezihlangu), kodwa kumenza abe ngunozakuzaku wenkampani kwihlabathi liphela kunye nobuso bephulo likaPuma lokwazisa ngo-2015.

Ayothusi into yokuba inkwenkwezi icingelwe ngale gig yayo intsha; ebethumela iifoto zePuma ku-Instagram imini yonke. Kwaye sithandwe kakuhle ukuba simbukele ephefumla ubomi obutsha kwi-classical fitness-sicinga ngeempawu zesikhumba, ukusikwa okuninzi nangaphezulu kwamaqhekeza e-spandex. Umbuzo wethu kuphela kukuba, ngaba ngokukhawuleza kakhulu ukubeka ezi kuluhlu lweminqweno yeholide kunyaka olandelayo?

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