Ukutya okupheleleyo Kuthi ngamaxabiso athotyiweyo-Kodwa kukho iCatch

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I-Whole Foods ayiyovenkile yakho yegrosari. Ayisiyiyo kuphela ngenxa yokhetho lwabo olungakholelekiyo lweemveliso zasekhaya ekunzima ukuzifumana, kodwa nangenxa yexabiso lentengo elihlala lihamba kunye nabo. Ngenxa yoko, abathengi abaninzi bakhalaza ngelithi "ivenkile yokutya esempilweni yaseMelika" ayifanelekanga "kwiNtlawulo yonke."

Kodwa kukhangeleka ngathi abathandi be-WF kuhlahlo-lwabiwo mali banokuphendulwa ngokukhawuleza, ngenxa yomzamo omtsha wenkampani wokuthenga okuphakathi, ngokwenza njalo ikhonkco lokutya 'liqheleke,' ingxelo yeWall Street Journal. Ukubanjwa kuphela? Ngelixa ivenkile iya kuba namaxabiso afikelelekayo egrocer yakho enkulu, baya kuba nokhetho olulinganiselweyo lweemveliso.

Ukutya okupheleleyo okwangoku kwahlulwe kwaba yimimandla eli-11-nganye inoxanduva lokuthenga iimveliso zayo, kubandakanya imveliso yasekhaya. Kukhuselekile ukuthi le ntshukumo inokuba nefuthe elibi kubathengi abaye bathanda i-Whole Foods ngenxa yesi sizathu.

Oko kuthethiweyo, i-CEO ye-Whole Foods uJohn Mackey igxininisa ukuba isicwangciso sabo esitsha "sibetha ibhalansi" phakathi kokubonelela ngezo mveliso zengingqi ngelixa zinika iibrendi indlela esembindini yokubeka izinto eziqhelekileyo kwinqanaba likazwelonke. Kwaye eyona nto iphambili: "Sicinga ukuba kukho ulondolozo olukhulu esinokuludlulisela kubathengi bethu ngamaxabiso aphantsi," uxelele Ijenali yeWall Street.

Ke iminwe iwelile sinokufumana ikhekhe lethu (elingena-gluten) kungekudala kwaye siyitye nayo.

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