I-H&M isandula ukubizwa kakhulu ngokwenza iJeans 'ezincinci ngokungekho ngqiqweni'

Umxholo

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Wonke umntu obhinqileyo uyazi ukuba ukuthenga ijean kunokuba ngamava othusayo, nokuba ungakanani na. Yinyani yobomi ngamanye amaxesha ubukhulu bakho yazi uyiyo ngokwenene ayiguquleli kubungakanani kwileyibhile. Ewe, kule mpelaveki iphelileyo, ibhinqa elinye belingenayo.

Ngelixa uthenga ijean kwi-H & M, uRuth Clemens, wase-Bhd. umfundi, wonwabe kukufumana iperi ye-U.K. ubukhulu be-16 jeans (eyona sayizi inkulu abayigcinayo kuluhlu lwabo lobungakanani obungadibanisiyo) ezithengiswayo. "Ndiqhele ukuba sisayizi ye-14 esinqeni sam (ngamanye amaxesha i-16 ukuba ndithenga ibhlukhwe) ndiye ndacinga ukuba ndiza kuyizama. Khange ihambe kakuhle," ubhale watsho eposini kwiphepha le-H & M le-Facebook esele lisukile kwintsholongwane.

"Andingomzimba ogqithisiweyo (hayi loo nto imele ibaluleke) kwaye nangona ndingu-5 unyawo lwe-11 umzimba wam ulungile ngokulinganayo. zii jean ezincinci ngokungenangqiqo? Ndityebe kakhulu ngenxa yoluhlu lwakho lwemihla ngemihla? Waqhubeka.

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I-H & M sele iphendulile, ibulela uClemens "ngengxelo" yakhe kwaye ecela uxolo ngamava akhe. "Sisoloko sifuna ukuba abathengi bethu babe nexesha elimnandi xa bethenga ezivenkileni kwaye bashiye beziva beqinisekile kubo. Kwi-H & M senza iimpahla kuzo zonke iivenkile zethu kwihlabathi liphela, ke ubukhulu bungafani ngokuxhomekeka kwisitayile, ukusikwa kunye nelaphu. Siyixabisile yonke ingxelo kwaye siya kuthatha amanqaku owaphakamisile wena nabanye abathengi, ”ufundeka oko.

Ngaphandle kwemizamo yokulawula umonakalo, iposti kaClemens sele ihlasele ngaphezulu kwama-8,000 amagqabantshintshi, uninzi lwabo luvela kubafazi abanengxaki efanayo malunga nobungakanani bevenkile. Ngaphandle kwentlekele ye-PR yohlobo, isithuba kubonakala ngathi sinesiphumo esihle-iitoni zabasetyhini babulele uClemens ngokwabelana ngebali lakhe kunye nokunceda ekwaziseni abantu.

Vuya kuwe, ntombazana, ekugqibeleni ubeke unyawo lwakho phantsi kwaye usasaze ukonwaba komzimba.

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