ULululemon Uchithe iminyaka emibini eyila iBragi yeZemidlalo egqibeleleyo

Umxholo

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Iibras zezemidlalo azihlali zonke ziqhekeziwe. Ngokuqinisekileyo, beza kwimixube entle yezityalo esithanda ukuzijonga. Kodwa xa kuziwa enyanisweni ukunxiba abancancayo? Banokuba yiyo yonke into ukusuka kokungalungeli ukungoneliseki kunye nokungonwabi ukuya kubuhlungu obuqinisekileyo. (Uyazi ukuba umtya-umba-egxalabeni lakho, awunakulinda-utshintshe uhlobo lwentlungu?)

Yiyekele kuLululemon ukusombulula ingxaki. Namhlanje, inkampani yokunxiba yeembaleki ikhuphe ibra yezemidlalo entsha, i-Enlite Bra, enobuchule obugqwesileyo, obungenamthungo kunye neekomityi ezakhelweyo ezithomalalisa ukuqhuma kweebhokhwe zakho. Yenziwe ngelaphu elitsha leLululemon elibizwa nge-Ultralu, elingavakali nje kakuhle kodwa likwakhaphukhaphu, liyaphefumla, kwaye lithambile eluswini lwakho. Kwaye inemitya enemikhondo emikhulu (funda: akusayi kubakho zimba zibuhlungu).

Kwiminyaka emibini ekwenzeni, i-Enlite Bra ifuna ukudibanisa ukusebenza okuphezulu kunye nentuthuzelo. ULululemon waqala ngokufumanisa ukuba abafazi bafuna njani ibra yabo ukuziva ngelixa bebila. Impendulo evela kumanenekazi e-1,000 + ityhile ukuba uluvo lokuba intshukumo ifuthe njani kwinkxaso yayiyeyona nto ibalulekileyo ekwenzeni imveliso enkulu-ukuqonda okwakhokelela iqela ekufundeni-yintoni enye-amabele ethu.

"Sijonge indlela umzimba ohamba ngayo kunye nokubonakala kwawo ukuze siqonde indlela yokuphuhlisa imveliso ehambelana neemfuno zondwendwe ngexesha lokuzilolonga ngamandla," umyili uLaura Dixon ucacisile.

Kwaye ngelixa i-avareji yezemidlalo ibra kwimarike igxile kuphela kwi-up-and-down movement of the breasts, ngokuvavanya (kunye nabafazi bokwenene!) Kwi-Whitespace-Lululemon yophando oluphezulu kunye noyilo lwelebhu eVancouver-iinjineli zaphuhliswa "i-holistic". ukuqonda indlela amabele ahamba ngayo kuwo onke amacala, kungekhona nje phezulu naphantsi. " Isiphumo? I-bra exhasa kwaye iphucula intshukumo, ikunceda uzive ungcono kakhulu phakathi kokuzilolonga.

Unomdla wokubona ukuba iyintoni yonke i-hype? Ukulinganisa kuyahluka kancinci kunesiqhelo (kuba, uyazi, yenzelwe ukuba ilingane njengenye ibra ngaphandle!). Kodwa uLululemon unesikhokelo esiluncedo kwindawo yabo yokufumana ubungakanani obufanelekileyo kumfazi ngamnye. BTW: Ingena 20 iisayizi ezenziwe ngesandla kwimizimba yabasetyhini bokwenene.

Ukubuyisela umva kuphela kubonakala ngathi ixabiso le-bra: $ 98. Kodwa abafazi, iinqununu zotyalo-mali zinendawo yazo kwi-wardrobe yezemidlalo, kunene? (Sithi ewe.)

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