IPeloton iqhubeka nephulo layo lokulwa ubuhlanga ngokusebenzisa iphulo 'ngokudibeneyo lithetha sonke'

Umxholo

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Ejonge ikhamera ekwisihlalo sebhayisekile yakhe, umqeqeshi wePeloton uTunde Oyeneyin unike la magama abuhlungu ukumvulela imizuzu engama-30. Thetha uviwe ukukhwela ngoJuni 30, 2020: "Siyazikhusela ekuyazini intlungu yabanye kuba ibuhlungu kwaye ayikhululekanga. Ukuze sivuswe, ukuze sivuke, kufuneka sizimisele ukuthembela kuyo."

Ngaphezulu kweklasi enzima ngokwasemzimbeni nangokweemvakalelo - ekhutshwe kwakamsinya emva kokubulawa kukaMeyi 2020 kaGeorge Floyd-Oyeneyin ecenga abakhweli ukuba bajongane nokungonwabi kwabo kunye nokuqhuba utshintsho ngokunyamezela kwimiceli mngeni. Kwakumalunga neli xesha apho uPeloton naye wathatha inyathelo lokuzibophelela ekubeni ngumbutho ochasene nobuhlanga, ngokusungulwa kweminyaka emine, i-100 yezigidi zeedola zePeloton Pledge. Ngale nto, i-Peloton ibonise iinjongo zayo zokulwa nokungabikho kobulungisa ngokobuhlanga kunye nokungalingani, kubandakanywa amathuba okufunda okuchasene nobuhlanga kubasebenzi, ukutyala imali kwiinkqubo zophuhliso zamalungu eqela leyure, kunye nokutyala imali kwimibutho engenzi nzuzo ukuxhasa umlo wokulwa nobuhlanga obucwangcisiweyo. Ngoku, ngaphezulu konyaka emva koko, inkampani iyaziphinda-phinda iinzame zayo kwaye iphakamisa ukuzibophelela kwayo kwinjongo.

Ngokumiliselwa kwakutsha nje kwephulo likaPeloton "Sisonke Sithetha Sonke", uphawu lubonisa amanyathelo abekwe ngendlela yePeloton Pledge. Isiza esitsha sesithembiso esithile sikaPeloton (ndwendwela kwi-pledge.onepeloton.com) hayi kuphela iinkcukacha zenkqubela phambili yokulwa ubuhlanga ukuza kuthi ga ngoku kodwa ibonelela ngoluntu rhoqo malunga nendlela iPeloton eqhubeka ngayo ukufaka igalelo kwinjongo yokulima ucalucalulo zombini ngaphakathi inkampani kunye noluntu lwehlabathi. "Iphulo lethu" Ngokudibeneyo lithetha sonke "lisivumela ukuba siziphendulele kwaye simeme amalungu ethu kunye nathi kuhambo," ucacisa uDara Treseder, uPeloton's SVP kunye nentloko yentengiso yehlabathi.

Ukongeza kuthotho lweeklasi, (ze-Oyeneyin's Thetha uviwe ukukhwela kwenzelwe ukukhapha u-10 Phefumlela ngaphakathi ukulamla kunye neeseshoni zeyoga ezivela kutitshala wePeloton yoga u-Chelsea Jackson Roberts, Ph. D.), inkampani ngoku inikezela ngamalungu eqela elingathunyelwanga, ngeyure nganye ngexabiso leedola ezili-19 ngeyure, $ 3 ngaphezulu kwamaxabiso angaphambili. Ngelixa la manqanaba okuhlawula angangathethi lukhulu kumthengi, ibonisa iinzame zebrendi yokulingana kwemivuzo. Ukongeza, iPeloton ikwenze ubuhlakani bokusebenzisana kunye nemibutho kwihlabathi liphela ukudala ukufikelela okungcono kumathuba omzimba kuluntu olungakhuselekanga. Le mibutho ibandakanya iZiko loPhando ngeAntiracist kwiYunivesithi yaseBoston, i-GirlTrek, iNkampani yeeNkxaso zeNgingqi, i-Steve Fund, i-International Psychosocial Organisation eJamani, i-UK Sporting Equals, kunye neZiko lezeMpilo lase-Canada laseTaibu. Inkampani ikwadale namathuba okukhula komntu, okubandakanya iiKota zokuFunda ngokuChasana, iiseshoni zokumamela, kunye neendibano zocweyo ze-DEI. (Idibeneyo: Iqela laseMelika i-Swimmers liKhokela ukuSebenza, ii-Q kunye nee-A, kunye nokuninzi ukuze kuXhamle iMicimbi yoBomi obuMnyama)

"Bekulilungelo elinjalo ukudlala indima kwiPeloton Pledge," utshilo u-Oyeneyin Ubume"Ndisebenza noogxa bam, u-Chelsea, kunye nabavelisi bethu Ukuphefumla ngaphakathi, Thetha phezulu uthotho umngeni kum kwaye ufuna ukuba ndikhule kwaye ndiguquke njengenkokeli. Sisonke, sikwazile ukudala indawo yokuba abahlali abaMnyama bazive kungekuphela nje ukuba babonwa kwaye beviwe kodwa bayathandwa kwaye bayasixhasa.

URoberts ucacisa ukuba ukucwangcisela i Phefumla ngaphakathi, Thetha uthotho lwenzeka ngeentsuku zakhe zokuqala ePeloton ngoMeyi ka-2020. sikwazi ukwahlula loo nyani,” utshilo Ubume. "Into eyangena kuyo yayiyimvakalelo yokuba, 'andinasibindi njani.' Apha sasinethuba lokuhlakulela unxibelelwano ngexesha lesiphithiphithi ngokusebenzisa amava ethu omzimba kwi-mat kunye nebhayisekile. Ndiqinisekile ukuba ukhetho lwam, izenzo zam, kunye nazo zonke iindlela endizihambileyo ngaphambi kokuba Phefumla ngaphakathi, Thetha phezulu bekundilungiselela ukwabelana ngemic nodadewethu-umhlobo kunye nogxa wam, uTunde. Yinto ebifunwa luluntu lwethu-into ebesiyifuna. "

"Ukwenzela mna, Phefumla ngaphakathi, Thetha ibisisikhongozeli ekufuneka sisisebenzisile, sibe nomdla, sibe krwada, kwaye sisebenzise uvelwano nokuqonda, utshilo uRoberts. Kum, kutheni ndihlala ndihlakulela uluntu ngamava adibeneyo. "

Ngexesha lokukhwela, u-Oyeneyin wenze inqaku lokwabelana ngeengcaphuno ezivela kuluhlu lwabantu abaNtsundu, ukusuka kwiinkokheli zamalungelo oluntu ukuya kwabanye abasebenzi basePeloton. “Olu ngcelele lukwameme amahlakani ethu kunye namaqabane ethu exesha elizayo ukuba aphulaphule amabali ethu namava ethu njengabantu abaNtsundu kwaye asinike ithuba lokujonga ihlabathi ngeliso elahlukileyo, uthando lube yeyona nto iphambili kumava odidi lwesibini,” utshilo. I-Oyeneyin ikwasebenza njengemodareyitha ecaleni kukaTreseder, ngexesha lePaneli yeMpembelelo yezeNtlalontle ngoMeyi. Iphaneli yathetha ngokungagungqiyo malunga nokuba sempilweni, impilo yengqondo, kunye noluntu olunokuthi lube nenxaxheba njani ekuqhubeleni phambili ngokuchasene nobuhlanga. "Iphaneli ikhuthaze unxibelelwano lwamalungu kunye nendawo yolwazi kunye nezixhobo zabo bafuna inkxaso kuhambo lwabo lokuchasa ubuhlanga," utshilo u-Oyeneyin.

Kunyaka ukususela Phefumla ngaphakathi, Thetha yaqala ukuboniswa, uRoberts uthi ulubonile utshintsho olukhulu lusenzeka-ngabanye kunye nangokudibeneyo. "Ukubuyela emva konyaka ndaziva ngokwahlukeneyo kwaye ndiqhelene," utshilo, ecamngca ngeeklasi zakhe zokucamngca kunye neyoga zakutshanje kuthotho olwenzeka ngasekupheleni kukaJulayi. “Ukubuya kwethu yayisisikhumbuzo sokuba sihambe umgama omde ukusukela oko kuqala Phefumla ngaphakathi, Thetha, okwangoku, usemninzi umsebenzi ekufuneka wenziwe. Kuziva kwahlukile ekubeni mna noTunde siye sanethuba lokuseka nokukhulisa amazwi ethu, kunye nendlela esibonakala ngayo ngendlela edibeneyo engayinikisi inkululeko. Kuye kwaba (kwaye iyaqhubeka) uhambo oluhle lokukhula kunye namalungu ethu. Nathi siyafunda; Nangona kunjalo, umhla esathi 'ewe' kwaye sabeka umngcipheko yayingosuku endandisazi ukuba ukufundisa ngekhe kufane. Nangona kukho iyantlukwano kwimfundiso yethu kwaye ufumana into eyahlukileyo kuthi sobabini, sihambelana nokuzinikela kwethu kubo bonke abantu abaphilayo bonwabile, besempilweni kwaye bekhululekile. La mava ayitshintshe ngonaphakade indlela endibonisa ngayo ukuba ndingutitshala. La mava andikhumbuza indlela ekubaluleke ngayo ukuba ndisoloko ndiphefumla ngaphakathi ndize ndithethe.”

U-Oyeneyin, ojoyine i-Peloton ngo-2019, wongeza ukuba waqala watsalwa yi-brand kuba "wabona indlela eyaphembelela ngayo intembeko yamalungu azinikeleyo kwilizwe liphela." "Ithemba lam ke yayikukubona uphawu luthetha nenani elikhulu labantu ngaphakathi kuluntu lweBIPOC ngokuthengisa, umculo, iintengiso kunye nokufikeleleka. Kuyamangalisa ukubona umsebenzi ophunyeziweyo kulo nyaka uphelileyo. Ukutsho ukuba ndiyazingca. ukusebenzela le nkampani kungangathethi kakuhle, utshilo.

URoberts uthi ukusebenzela uPeloton kumnike ithuba lokubuyela kwiingcambu zakhe njengomfundisi-ntsapho kunye ne-Ph.D., ogxile kwisifundo senkcubeko malunga nokungabikho kobulungisa kunye nenkululeko ehlangeneyo. “Ndikhethe ukuqalisa uhambo lwam lwasePeloton ngenxa yento eyayisele isenziwa yinkampani,” utshilo. "Ndikhuthazekile yiyantlukwano yoluhlu lwabahlohli kunye namalungu. Bendinomdla kwinkcubeko ebeka uluntu phambili."

"Sisonke Siya Phaya" ibisisiqubulo sikaPeloton ukusukela ngala mhla wokuqala, kwaye ayingomyalezo esiwuthatha kancinci, "wongeza uTreseder. “Xa sasicinga ngendlela yokwabelana ngenkqubela phambili yokuzibophelela kwethu ekubeni yinkampani echasene nobuhlanga, besifuna ukuzinza kule nkolelo kwaye siphinde saphinda kuluntu lwethu ukuba sonke asinakuphumelela ukuba abanye bethu babambezelekile.

Njengokuba inkampani iqhubela phambili nephulo layo elithi "Sisonke Sithetha Sonke", u-Oyeneyin uthi ujonge kwikamva kwaye ubona amathuba okukhula okuqhubekayo, ukuqonda kunye novelwano. "Ndiyakholelwa ukuba ubukho bethu njengabantu asikokuthandana kuphela kodwa kukuba sisebenzelane," utshilo. "Xa sikwazi ukukhonza omnye nomnye ngothando, siyakwazi ukuba nenjongo. Ndicinga ukuba ubomi obuphila kakuhle bubomi obuphila ngenjongo, ngenjongo, kunye nenjongo enkulu. IPeloton Pledge isinika amandla ukuba luncedo kuluntu lwethu, kumalungu ethu, nakwabanye.Ithemba lam lelokuba xa imbali iziveza, iyakubonisa ukuba impembelelo esiyenzayo ekuhambeni kweminyaka emine yesibhambathiso yileyo ekhuthaza iimpawu kunye neenkokheli. elimiweyo liphela.

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