Abantu babelana ngemifanekiso yamehlo abo kwi-Instagram ngesizathu esinamandla kakhulu

Umxholo

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Ngelixa uninzi lwethu singachithi xesha sithatha unonophelo olukhethekileyo lolusu, amazinyo, neenwele, amehlo ethu ahlala ephoswa luthando (ukusebenzisa i-mascara akubali). Yiyo loo nto ukuhlonipha iNyanga yoVavanyo lwamehlo kaZwelonke, iAllergan's See America isungula iphulo elitsha lokulwa ubumfama obunokuthintelwa kunye nokungaboni kakuhle eUnited States.

Ukunceda ukusasaza igama, inkampani eyenza amayeza iye yadibana no-Milo Ventimiglia, umdlali webhola oqeqeshiweyo uVictor Cruz, kunye nomlingisi u-Alexandra Daddario ukukhuthaza abasebenzisi beendaba zosasazo ukuba babelane ngemifanekiso yamehlo abo besebenzisa i-hashtag #EyePic. Ngalo lonke ixesha i-hashtag isetyenzisiweyo, Bona iMelika iya kunika i-$ 10 kwi-American Foundation for the Blind. (Inxulumene: Impazamo zokhathalelo lwamehlo ubungazi ukuba uyenza)

Ngaphezulu koko, i-celeb nganye iqale iividiyo zokwabelana ngeenyani ezingaziwayo malunga nempilo yamehlo, ngethemba lokudala ulwazi ngakumbi. Ngokudibeneyo, bayaqaphela ukuba i-80 yezigidi zaseMelika okwangoku zinemeko enokubenza bangaboni. Kula bantu, abasetyhini, ngakumbi, basemngciphekweni omkhulu wezifo zamehlo eziphambili. Bongeze ukuba umntu waseMelika uza kuphulukana nokusetyenziswa ngokupheleleyo kokubona rhoqo kwimizuzu emine, kwaye ngelishwa, ukuba akukho nto itshintshayo, ubumfama obunokuthintelwa bunokuphinda kabini kwisizukulwana. (Idibeneyo: Ngaba unayo i-Digital Eye Strain okanye i-Computer Vision Syndrome?)

"IAmerican Foundation for the Blind izinikele ekudaleni umhlaba ongenamida kwizigidi zabantu baseMelika abangaboniyo okanye abangaboni kakuhle, njengam; kwaye kuyasikhuthaza ukuba iAllergan iyayixhasa imishini yethu," u-Kirk Adams, iCEO yaseMelika Isiseko sabangaboniyo satsho kwingxelo.

Ukubandakanyeka kweli phulo, landela la manyathelo mathathu alula: Okokuqala, thumela umfanekiso wamehlo akho. Emva koko, yifake nge-hashtag #EyePic. Kwaye okokugqibela, thepha abahlobo ababini ukuba benze okufanayo.Ukuza kuthi ga ngoku, phantse abantu abayi-11,000 basebenzise i-hashtag kwi-Instagram.

Ndwendwela iMelika ubone ezinye iividiyo kwaye ufunde okungakumbi malunga ne- # EyePic.

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