I-Asics ilahle ingqokelela entsha Kumhla woSuku lwaBasetyhini lwaMazwe ngaMazwe

Umxholo

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Ngexesha nje loSuku lwaBasetyhini lwaMazwe ngaMazwe, ii-Asics zaphosa umgca omtsha weempahla zokuzilolonga eziphefumlelwe ngabafazi abomeleleyo. Namhlanje, inkampani isungule iNew Strong, ingqokelela yeempahla zokuzilolonga ezenzelwe ukunxitywa ngaphakathi nangaphandle kwendawo yokuzivocavoca. (Eyeleleneyo: Isixhobo sokuSebenza sabasetyhini sokubonisa amandla akho ngoSuku lwaManina lwamazwe ngamazwe)

Iifoto: Asics

Umgca wahlulwe waba ziifilisi ezimbini, "uLuxe Traveler" kunye "neMoto Femme." ILuxe Traveller yenzelwe ukuba ilungele ukusebenza kunye neenqwelomoya ezinde. I-standout, i-Luxe Traveler Jumpsuit, iya kukwenza uzive ngathi uhamba kwi-onesie ngelixa ujonge indlela yokudityaniswa ngakumbi. Ingqokelela yeFireme Femme yenziwa kutshintsho olusuka ekusebenzeni ukuya kwizithuba ezinamaqhekeza angangxoli "ukusebenza." Thatha iJacket yeMoto Femme, engazukujongeka njengempahla esebenzayo xa idityaniswe nejini, nangona yenziwe ngelaphu elikhaphukhaphu, elihexayo. (Ezi mpawu zokuphakamisa ubunzima kunye nokwakha umzimba kwi-Instagram ziya kukukhuthaza ukuba uphakamise ubunzima.)

I-Asics ikhethe iimbaleki ezintathu ezingumlinganiso onzima wokumisela ingqokelela entsha kwiphulo layo: Umkhondo weOlimpiki kunye nomqokeleli weentsimi uQueen Harrison, umdlali weqela le-volleyball yaselwandle e-USA uLane Carico, kunye nembaleki yemigama emide uEmma Bates (ophumelele iMidlalo yoKhuphiswano lwaMabhinqa aseMelika ngo-2018). (Eyeleleneyo: Lixesha lokunika iimbaleki zeOlimpiki zabasetyhini intlonipho ebafaneleyo)

Ukuhlonipha uSuku lwaBasetyhini lwaMazwe ngaMazwe, i-Asics ikwasebenzisana neLungelo lokuDlala (umbutho ojolise ekuxhobiseni abantwana ngemidlalo) kumceli mngeni we-Runkeeper virtual 10K. Umntu ngamnye osayinela umceli mngeni, ii-Asics ziya kunikela nge- $ 1 ukuya kwiLungelo lokuDlala. Iza kunikela nge-5 yeedola (ukuya kuthi ga kwi-25,000 yeedola xa iyonke) kumthathi-nxaxheba ngamnye ofaka i-10K kunye ne-Runkeeper app ukusuka ngoku ukuya kuthi ga nge-18 kaMatshi.

Emva kokuba uzibhalisele ukuthatha i-10K, unokuphinda uziphathe ngezixhobo ezintsha zokukhuthaza. Ingqokelela eNtsha eyomeleleyo ikhutshiwe ngoku kwiwebhusayithi ye-Asics nakwiivenkile.

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