Eli bhinqa likwiMishini yokwenza iNdebe yokuya exesheni kwaneyona nto inzima kakhulu ekuHambeni
Umxholo
Ukusukela emncinci, uGayneté Jones unomoya wokurhweba. I-badass eyazalelwa eBermuda (yithi ngokuphindwe kahlanu ngokukhawuleza!) "Yayisoloko ifuna iindlela zokwenza ubomi babantu bube lula," utsho - kwaye uyaqhubeka nokwenza oko namhlanje.
Njengomsunguli kunye ne-CEO ye-Best, Periodt., UJones ukwiphulo lokwenza ukuba sexesheni kuncinci, kulungile, ukungcola kunye neekomityi zokuya exesheni kube mnandi ngakumbi. Kodwa khange aqalise ukulingisa ixesha elizinzileyo lokubonelela kwangoko. Kunoko, waqala wabhala incwadi ethengiswa kakhulu (Ikhowudi yeThamsanqa), waseka inkampani yakhe yokuqala, wavelisa uphawu lakhe kwi-Instagram (apho anabalandeli abapholileyo abangama-20.5k), kwaye waqala ipodcast, ukubiza nje ezimbalwa kumashishini akhe amaninzi. Kwaye ngelixa zonke zinomdla kakhulu, yayiyipodcast yakhe- Inkululeko yokubulala -Oku kusebenza njengebhodi yezentwasahlobo yendalo yakhe yamva nje.
"Bendinodliwanondlebe noRanay Orton, umnini woKhanya nguDaye, kwi-podcast yam [owakha ishishini elipheleleyo] kwimveliso - iibhonethi zeenwele. Oko kwavusa into ethile kum. Ndacinga ukuba kuya kuba kuhle ukwenza imveliso esombulula Ngelo xesha, [nangona kunjalo], bendingazi ukuba izakuba njani okanye ibenjani, utshilo uJones. Kodwa, njengoko isiphelo besinokubakho, kwiiveki nje ezimbalwa kamva uJones waziswa kumenzi wemveliso (yiyo kanye loo nto kuvakala ngathi: umntu odala iimveliso zomzimba ezithengiswayo). "Emva kokuthetha naye, ndinalo mlilo ngaphakathi kum. Ndifuna ukwenza into, nayo," uyongeza.
UJonathan walala ngobo busuku, kwaye xa evuka ngentsasa elandelayo, umjikelo wakhe uqalile. Njengoko wayefikelela kwikomityi yakhe yokuya exesheni, wafumanisa umbono wakhe wemveliso.
Umsebenzisi wexesha elide weekomityi zokuya esikhathini, uJones Ndiyazi bekufanele ukuba kubekho indlela yokuthatha ezi mveliso zexesha ziye kwinqanaba elilandelayo - wayefuna ukuba zisebenze ngcono ngemizimba yabantu abasexesheni, zibengcono okusingqongileyo, kwaye zibe lula kwezoqoqosho. "Andizange ndoneliseke ziikomityi endizisebenzisileyo," utshilo. "Bavuza kwaye babengenawo amandla awoneleyo [ukuhamba kwam], ke bendihlala ndinxiba iphedi kunye nabo. Emva koko, icofiwe: Ndifuna ukwenza imveliso engcono yokuya exesheni esombulula le micimbi, utshilo. (Idibeneyo: Yonke imibuzo onayo ngokuqinisekileyo malunga nokuSebenzisa iNdebe yokuya exesheni)
Ukuba nokuhamba nzima ngumcimbi kuJones, njengoko kunjalo kubafazi abaninzi abaMnyama. "Abasexesheni abamnyama, ngokomndilili, badla ngokuba nexesha elinzima kwaye kunokwenzeka ukuba babe ne-uterine fibroids," ucacisa. I-uterine fibroids ngamathumba angenasifo akhula ngaphakathi kwizihlunu zemisipha zesibeleko ezinokubangela amaxesha anzima, abuhlungu. Uphononongo olwenziwe kumabhinqa angama-274 ase-Afrika aseMerika aphakathi kweminyaka eyi-18-60 afumanise ukuba inani labasetyhini abanesifo sokuya exesheni elinzima laliphezulu kunokubakho kwilizwe liphela malunga neepesenti ezili-10. Olu phononongo lufumanise ukuba ama-38 ekhulwini amabhinqa achaza ukuba aye kugqirha ngenxa yokopha kakhulu exesheni, ama-30 ekhulwini ane<em>fibroids, yaye ama-32 ekhulwini achaza ukungabikho komsebenzi okanye isikolo ngenxa yokuya exesheni. Ngelixa i-fibroids ixhaphake ngokufanelekileyo-ichaphazela i-40 ukuya kwi-80 ipesenti yabasetyhini abaneminyaka yobudala yokuzala, ngokutsho kweKliniki yaseCleveland-bachaphazela ngokungafaniyo abafazi base-Afrika baseMelika. Ngapha koko, uphando lubonisa ukuba abafazi abaMnyama banamathuba aphindwe kabini okanye amathathu okusokola kwi-fibroids kunabalingani babo abamhlophe. (Idibeneyo: Kutheni kunzima kakhulu kubafazi abaNtsundu ukuba bafumane isifo nge-Endometriosis?)
Ngokuqinisekileyo, wayengenako ukumisa ixesha elinzima lokutyhutyha abantu abanjengaye, kodwa yena unako yenza imveliso eza kubanceda baphathe kakuhle imijikelo yabo ukuze bangahlali ecaleni lobomi nyanga nganye. "Ndifuna ukunika i-Best, Periodt. Abasebenzisi izibonelelo ezingaphezulu ngeekomityi zethu kune [ne] iikomityi endizamile ngaphambili. Ndifuna ukuba ilungise iingxaki ebendinazo neekomityi zokuya exesheni, kubandakanya nokwenza ubungakanani beekomityi ezinkulu."
Ngombono okhulayo emoyeni wakhe, uJones waqala ukusebenza ekhulisa umbono - kuphela kubhubhane wehlabathi ukuzisa yonke into kwindawo emangazayo. Nangona wayefuna ukuhamba ngokukhawuleza, ubhubhane, ngokuqondakalayo, wabangela ukulibaziseka. Injongo yakhe yoqobo yayikukuvelisa imveliso ngo-Matshi 2020. Ngaba iyinyani? "Sigqibe [ngasekupheleni kuka-Okthobha, ukuqala kweyeNkanga."
Ekugqibeleni, nangona kunjalo, ubhubhane yayiyisilivere: Ukulibaziseka kwanika uJones ixesha elongezelelweyo lokudala ikomityi yokuya exesheni ehambelana ngqo nombono wakhe. UJones wachitha iinyanga ephanda, ezobe, kwaye evavanya iinguqulelo ezahlukeneyo de yena (ecaleni kweenjineli zakhe zekomityi yokuya exesheni) wafika kumthengi wabiza "ukutshintsha ubomi."
"Iingcinga ezininzi kunye noyilo ziye zenza le nto," uyachaza. Xa kuthelekiswa nabanye abaninzi kwimarike, iikomityi zikaJones zibonakalisa isiseko esikhethekileyo, esibambekayo kunye nesiqu esenza ukufakwa kunye nokususa into engekho-brainer (nakwiintsana ezintsha). Zenziwe ngelona nqanaba liphezulu lonyango abicah- "elinika amava agudileyo nakhuselekileyo kubathengi bethu," utshilo-kwaye ngaphandle kwe-latex, idayi kunye neeplastiki. "Iikomityi zethu zenziwe nge-USA, ezingenabungozi, i-vegan, enokuphinda isebenze, eyonga iindleko, ebhaliswe yi-FDA, kunye ne-ob-gyn evunyiweyo," utshilo uJones. Kwaye wabambelela kwinjongo yakhe yokwenza iikomityi zokuya exesheni zilungele ukuhamba nzima. “Isayizi yethu enye ibamba i-29 ml kwaye isayizi yethu yesibini ibamba i-40 ml,” utshilo. "I-avareji yesayizi yeekomityi ezimbini ezivela kwezinye iinkampani isusela kwi-25-30 ml."
Omnye umahluko omncinci ohamba indlela ende? Eyona ilungileyo, iPeriodt. Iikomityi ziza nekhasethi elithwele abicah- "eyona nto ilunge ngakumbi kwaye iyathandeka ukuze ube nayo kwigumbi lakho lokuhlambela," utshilo uJones. Ngelixa ezinye iikomityi ezininzi ziza nengxowa yokutsala "ukukhusela" imveliso, eyona ilungileyo, iPeriodt. Ityala le-silicone kulula ukuba licoceke, libuyise ngcono i-lint, kwaye liqinisekise ukuba ikomityi ihlala icocekile kwaye ikhuselekile xa isitsho, igxotha ibhegi yakho kwiintsuku ezikhokelela ekufikeni kukaFlo.
NgoJanuwari 11, 2021- kancinci nje ngaphantsi konyaka emva kokuba uJones eqalile- Elona lihle, iPeriodt. iphehlelelwe. Kwisithuba senyanga yokuqala, uphawu lwaqinisa indawo ezishelfini kwiivenkile ezili-15 zaseBermuda kwaye lathengisa malunga neekomityi ezi-1 zokuya exesheni. (Kwaye ukuba uchitha ixesha ubukele Itanki yeShark, uyazi ukuba la manani anele ukwenza uDaymond John awise imihlathi.)
"Ziipesenti ezi-5 kuphela zokuya exesheni ezisebenzisa ikomityi ngamaxesha. Ndifuna ukuqiniseka ukuba yimveliso efunwa ngakumbi," utshilo uJones. Kwaye uye kwisiqalo esihle - abasebenzisi bashiye inani lophononongo ngokuthamba kunye nokuthamba kwemveliso, abaninzi bethembisa ukuba ngoku basebenzise eyona ilungileyo, iPeriodt. ikomityi, "abayi kubuya mva."
Ukongeza ekufezekiseni iphupha likaJones lokwenza ubomi babantu bube lula ngendebe ephakamileyo yokuya exesheni, Best, Periodt. Ikwazinikezele ekufundiseni abathengi, kunye nokwazisa nokwaphula amabala esiba nawo ngamaxesha kunye neemveliso. I-brand ayiboneleli ncwadana ebanzi ngendlela yokusebenzisa iikomityi, kodwa uJones ucinga ngeendlela zokufundisa abathengi ngakumbi ngemizimba yabo kunye nemijikelezo yabo ukuze babe namava exesha elonwabisayo.
Kwelo nqaku, ukubandakanywa ngokupheleleyo yinto ephambili, nayo. "Siqinisekisa ukuba imveliso yethu ayithathi cala kwezesini njengoko siqonda ukuba ayinguye wonke umntu opha igazi azichaza njengowasetyhini," utshilo. "Asisebenzisi [amagama] 'abafazi' okanye 'amantombazana,' sithi 'abophayo, abaya esikhathini, okanye abantu."
Ukubuyisela kwakhona kuyinxalenye enkulu yalo msebenzi mkhulu. "Sibuyisela idola enye kuyo yonke intengo yekomityi. Idola enye iya kwi-charity enceda ukuphelisa ukuthengiswa kwabantwana, "utsho. Abathengi abathengile ikomityi unyaka wonke baya kuvota kwisisa esinye - kwabahlanu uJones asiphande ngokubanzi kwaye waziphicotha ngokwakhe - ezakufumana umnikelo wonyaka. Eyona ilungileyo, iPeriodt. abathengi banakho ukhetho lokunikezela ngekomityi kwiziko lezixhobo elinceda ukunciphisa intlupheko yexesha xa bethenga kwiwebhusayithi yophawu. Inkampani ifuna ukwenza indima yayo ukuqinisekisa ukuba konke abantu banenkathalo efanelekileyo xa kufikelelwa ekubeni sexesheni. (Idibeneyo: Kutheni ufuna ngokuKhathalayo malunga nobuhlwempu kunye neStigma)
Ngelixa ayisosiqalo sikaJones (intombi enamava oshishino), yeyokuPhambili, kwePeriodt. - kwaye ikhula ngesantya esikhawulezayo, yenza uphawu lwayo kwimarike yokuya esikhathini.