Le ndawo yeMarike ekwi-Intanethi yenza ukuThenga izinto eziZinzileyo kube lula

Umxholo

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Ukuzingela ukutya okusingqongileyo, ukutya okunoxanduva ekuhlaleni kunye neemveliso zokhathalelo lomntu zihlala zifuna inani leVeronica Mars yenqanaba lokubulala.

Ukufumana okona kulondolozekayo kuzinzileyo, kuya kufuneka ufunde kwiiwebhusayithi ze-brand kwaye, ngokusekwe kulwazi oluqhelekileyo olunomda nolungacacanga olufumanekayo, zama ukucacisa ukuba leliphi elona nyathelo lincinci kwaye lelona lilungileyo kwezentlalo. Ukusuka apho, unokufuna ukumba nzulu ngakumbi malunga nezatifikethi kunye nobungqina bokuba iinkampani zilandela ngenene amabango azo hayi ukuhlanjwa okuluhlaza. Kwaye, kwezinye iimeko, lonke olu phando lusenokukushiya ungenanto. Ukudibanisa ingxaki kukuba amancinci, iibrendi ezizimeleyo ukuba yenza Betha imigangatho yakho ye-eco kunye neyokuziphatha kuhlala kunzima ukufumana indawo kwiivenkile ezinkulu kunye neevenkile ezinkulu.

Kodwa iipros zeshishini uKatie Tyson, uScott Morris, uThomas Ellis, kunye noSteven Annese babesazi ukuba bekungeyomfuneko ukuba kube nzima, kubathengi kunye neenkampani. Ke ngoJanuwari 2021, iqela lasungula esidlangalaleni iHive, indawo yentengiso ekwi-intanethi yokutya okuzinzileyo kunye neemveliso zokhathalelo lomntu ezenza ukuba ukuthenga kube lula ngokulula. “Sibonisa ulwazi oluninzi olufunwa ngabantu ngaphambili, senze inkuthalo eninzi ngeempawu zabantu, emva koko senze kube lula ukuyiqonda,” utshilo uTyson. (Ukuthenga iimpahla ezisebenzayo ezizinzileyo, nangona kunjalo, kuya kufuna ulwazi oluthile.)

Ibhotolo yeamangile, ijam, iinkozo, iisosi ezishushu, kunye nokunye okuthengiswe kwisiza konke kugwetywe ngokusekwe kwi "Hive Five," iseti yeenqobo zobuhlobo kokusingqongileyo, uxanduva kwezentlalo, kunye nomgangatho ophuhliswe kukuzinza kwangaphakathi kwenkampani Ukuze iimveliso zohlobo zithengiswe kwiHive, kufuneka zihlangabezane ubuncinane nemigangatho emibini kwemihlanu - nangona iipesenti ezingama-90 zidibana ubuncinane kuzo ezintathu kwaye ezinye (ezibizwa ngokuba yiHive Goldies) zidibana nazo zontlanu, utsho uTyson. "Injongo yethu kukufika kwindawo apho uphawu ngalunye lunesihlanu, kodwa ayenzeki namhlanje," ucacisa. "Sifuna ngokwenene ukuvuza inkqubela phambili xa kuthelekiswa nokugqibelela, kungoko sisebenza rhoqo Iimpawu ngaphakathi kwendalo yeHive ukuze 'zibengcono,' njengoko sikubiza njalo. Silibona njengethuba elikhulu lokusebenza nezo mpawu zingahlangani nayo yonke into kwaye ubancede bafike apho. "

Olu tyhala ukuze "lubengcono" lubanzi kunxibelelwano lonikezelo. Izithako ezisetyenziselwa ukwenza i-snack, into ye-pantry, okanye isepha yomzimba, umzekelo, kufuneka ilandelelwe, igcinwe, ihlaziywe, okanye ifuyelwe ngokufanelekileyo, i-Fair Trade okanye i-Direct Trade certified, okanye zonke ezi ngasentla, utsho uTyson. Iimveliso kufuneka zibe neenyawo zekhabhoni ezisezantsi, ezinokufezekiswa ngokusebenzisa amandla ahlaziyekayo, ukuthatha inxaxheba kwiinkqubo zokucima ikhabhoni, okanye ukukhulisa izithako kunye nokwenza imveliso yokugqibela eMelika, wongeza. Kwaye iinkampani ngokwazo kufuneka zizinikele ekuxhaseni injongo ethile, nokuba kungokunikela ngepesenti yeenzuzo okanye ukuba abasebenzi bazo bazinikele ngokuzithandela. "Uninzi lweempawu zethu zihamba ngaphezulu nangaphaya- azikho nje ukwenza imali, kodwa zokwenza okuhle emhlabeni," ucacisa uTyson. "Sifuna ukuvuza iimpawu ezenza [oku kulunga kwentlalontle] kwaye sabelane ngolo lwazi nabathengi bethu." (Eyeleleneyo: Olu hlobo lokuSebenza oluNgaphantsi kwe-Radar lukhuphisana ne-Nike-kwaye ine-Philanthropic kunye ne-Eco-Friendly Roots)

Enye into ekufuneka uyenzile kwimveliso evunyiweyo yeHive: ukuphindaphinda kwakhona kwe-curbside. Kuba iifilimu zeplastikhi, iingxowa ze-chip, kunye neempompo zesepha azinakusoloko zilahlwa emgqomeni oluhlaza njengeebhotile zamanzi, kufuneka zenziwe ngeplastiki ezinokudityaniswa kwinkqubo yokuphinda isetyenziswe yeHive's TerraCycle, utshilo uTyson.Xa umthengi eyalela imveliso ehambelana neTerraCycle, uHive uya kubathumela imvulophu ye-USPS ehlawulelwa kwangaphambili- ngedola ezi-2 zeedola- ukuhambisa inkunkuma kwiTerraCycle, inkampani eya kuyiguqula ibe ziibhentshi zepaki, izinto zokudlala kunye neethayile zangaphantsi. "Le nkqubo isisa phantse kwiipesenti ezili-100 zokuphinda sisebenzise kuzo zonke iimveliso zethu," utshilo. (Thetha malunga ne-$2 esetyenziswe kakuhle.)

Eyesihlanu, kwaye mhlawumbi ebaluleke kakhulu, ithi, iigoodies kunye ne-gurus yokunyamekela ulusu, umgangatho kukuba iimveliso kufuneka "zifanelekile," kusho uTyson. Ngaphambi kokuba imveliso iyenze ngaphambili kwindawo yokugcina izinto, amalungu amaninzi eqela leHive aza kuyizama ngokwabo ukuze abathengi bazi ukuba lisemthethweni. Injongo iphindwe kabini: Sifuna ukuba abantu bathande izinto abazifumanayo, kodwa sikwafuna ukubaphepha baphele sele begcwalisa inkunkuma kuba abantu abanelisekanga yiyo, utshilo. "Yinto yokuphelisa inkunkuma njengoko isiqinisekiso somgangatho." Ezimbalwa zeempawu abathengi beHive ngoku abazixakekise ngazo, ngokukaTyson, nguTony Chocoloney, uPan's Mushroom Jerky, kunye neChagrin Valley Soap & Salve. Kwaye nabani na unokuzifumana ezi zinto zifunyenweyo zilungele i-eco-friendly ngokulula "ngokongeza kwinqwelo" kwindawo yeHive - akukho bulungu bufunekayo. Nje ukuba ufake iodolo kwesi siza, uHive uya kuthumela izinto zakho ezimnandi ungazisebenzisi ngeplastikhi, ngaphandle kokuphinda usebenzise kwakhona kwaye ulungise konke ukukhutshwa kwekhabhoni, wabelana ngeTyson. Ngaphezulu, (PSA: IPan yenye yeerandi ezininzi ezimnandi kwimarike.)

Kwaye ifuthe likaHive lidlulela ngaphaya kokudala ukufikelela ngaphandle koxinzelelo kukutya okuzinzileyo kunye nokuthenga ubuhle. Ngokunika iimpawu ezingekafumani amanqaku aphezulu kuzo zonke iindidi ezintlanu izixhobo zokuphucula iindlela zabo zokusebenza - kunye nokukhuthaza abo bathe bafaka izicelo kwaye abakhange bazame ukuqhubeka nokuzama - iHive inceda ukuzisa uzinzo kwindawo ephambili yencoko. kwaye iishelfu ezinkulu zevenkile. "Ngokucacileyo sifuna ukuba yindawo yokuthenga ezinzileyo, kodwa sifuna ukuphembelela abanye abantu, ezinye iinkampani, abanye abathengisi ukuba benze okungaphezulu - ukubeka ngakumbi ezi zinto," utshilo uTyson. "Sikholelwa kakhulu ukuba ukunyuka kwamaza kuphakamisa zonke iinqanawa kulo mmandla.

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