I-Starbucks iPhehlelela iKhadi elitsha leTyala leeKhredithi zeKofu

Umxholo

• Uphengululo lwe

I-Starbucks ibambisene noJPMorgan Chase ukwenza ikhadi letyala le-Visa elibizwa ngokuba yi-co-branded eliya kuvumela abathengi ukuba bafumane imivuzo ye-Starbucks yokuthenga okunxulumene nekofu kunye nokunye.

Ngaphandle kokuba ikofu enkulu ivuthela i-intanethi ngobuninzi beziselo zonyaka, ezifihlakeleyo nezinefashoni, ezi ndaba ziza emva kokuba besilele kwimivuzo yabo yonyaka kwaye befuna ukunyusa umdlalo wabo.

Ngaphezulu komrhumo wonyaka we-49 yeedola, abanini bamakhadi baya kuba ngamalungu enkqubo ye-Starbucks Reward ngokuzenzekelayo kwaye bafumane iSimo seGolide kunye nezinye izinto ezikhethekileyo, kubandakanywa izaphulelo kunye nokukwazi uku-odola kwangaphambili.

"I-Starbucks inenkqubo eyimbuyekezo yokutya ikofu kwaye le ntsebenziswano noChase kunye neVisa yinto eyandisayo," umhlalutyi we-H squared Research shop Hitha (Prabhakar) Herzog, umbhali Iibhiliyoni zeMarike eziMnyama, uxelelwe Ukutya Kwemihla Ngemihla. "Ukongeza, abaphathi bamakhadi kufuneka bajonge amanqaku aphikisanayo okanye angcono kuneKhadi lePrimiyamu leChase Sapphire."

Abanikazi bamakhadi nabo bafumana i-2,500 Stars (uguqulelo lwe-Starbucks 'yamanqaku) ukuba uchitha i-$ 500 kwiinyanga ezi-3 zokuqala (e-Starbucks okanye kwenye indawo), kunye neNkwenkwezi enye nge-$ 4 nganye oyichitha kwenye indawo ngaphandle kwe-Starbucks unyaka wonke, ngokutsho kwewebhusayithi yabo. Uyathembiswa kwakhona ukuya kwiziselo ezisibhozo zasimahla okanye izinto zokutya ezivela kwiivenkile zeStarbucks ngonyaka.

Ngaba ucinga ngazo zonke izinto onokuthi u-odole ngekhadi elitsha lekhredithi le-Starbucks? Nazi ezona zinto zisempilweni kwimenyu yeStarbucks.

Uphengululo lwe