Ezi 'Zixakekileyo' Iikeyiki Ngaba yiNgxowa-mali emnandi yoNcedo lwezeMpilo yeNgqondo

Umxholo

• Uphengululo lwe

Ukuphakamisa ulwazi ngemicimbi yezempilo yengqondo, ivenkile e-pop-up yase-Bhritane Ivenkile yeCake edandathekileyo ithengisa izinto ezibhakiweyo ezithumela umyalezo: ukuthetha ngoxinzelelo kunye noxinzelelo akufuneki ukuba ibe sisiphelo sobumnyama. U-Emma Thomas, owaziwa ngokuba ngu-Miss Cakehead, waseka indawo yokubhaka edandathekileyo kuphela ngo-Agasti ka-2013. Injongo yakhe? Ukuqokelela imali yesibonelelo sempilo yengqondo kunye nokuvuma amabala obuxoki anxulumene nezifo zempilo yengqondo. Kwaye inyathelo alikho nje e-UK-pop-ups benze indlela yabo ukuya kwizixeko ezinjengeSan Francisco, CA; eHouston, TX; kunye ne-Orenji County, CA (kuyenzeka ngalo Mgqibelo, nge-15 ka-Agasti!).

Ukutshintsha incoko malunga nokugula ngengqondo kubalulekile-iimeko ezinje ngengxaki yokuphazamiseka kwengqondo okanye uxinzelelo ziyaqhubeka nokungaqondakali, ngokuyinxenye ngenxa yehlazo loluntu olunamathele kubo. Injongo kaThomas ngale projekthi kukuvula loo mgca wonxibelelwano kwaye ususe olo tyekelo lwendalo kwintloni (kunye nokukhanyela) emva kokuxilongwa. Iikeyiki zakhe ziye zaba sisikweko esifanelekileyo. (Nantsi ingqondo Yakho: Uxinzelelo.)

"Xa umntu esithi 'ikhekhe,' ucinga ukuba i-pink icing kwaye iyafafaza," utshilo uThomas kwindawo yenkampani. "Xa umntu esithi 'impilo yengqondo,' i-stereotype engenakucingelwa ngokulinganayo iya kuphuma kwiingqondo ezininzi. Ngokuba namaqebelengwane ampunga, sicela umngeni okulindelekileyo, kwaye senze abantu bacele umngeni kwiilebhile abazibekayo kwabo bagula ngengqondo."

UThomas umema nabani na ukuba azibandakanye neempahla zakhe ezibhakiweyo nakweyiphi na indawo yeevenkile ezizivelelayo. Ayisiyiyo le nto ukudala uluntu apho abantu abaneemeko zempilo yengqondo banokuziva bamkelekile kwaye bekhululekile ngokwaneleyo ukuba bangathetha ngemizabalazo yabo, kodwa isenzo sokubhaka ngokwaso sibonisiwe ukunciphisa uxinzelelo kunye nokukhuthaza ukukhumbula. Yimpumelelo leyo. (Thetha phandle! Nazi iintlobo ezi-6 zoNyango eziNgaphaya kweSeshoni yokulala.) Umgaqo kuphela: Zonke iikeyiki kunye neicookies mazibe mpunga. Ngokomsunguli, uphawu emva kwegrey (ngokuchasene nohlaza okwesibhakabhaka okanye omnyama, imibala emibini ehambelana nokuziva udandathekile) kukuba, uxinzelelo, ngokukodwa, lupeyinta nayiphi na impilo elungileyo okanye embi-engafunekiyo engwevu. UThomas ukwakhuthaza nababhaki bokuzithandela ukuba babandakanye iziko lekhekhe elinemibala yomnyama elinika ithemba phantsi kwelo lifu lingwevu loxinzelelo.

Ukufumanisa ukuba ungabandakanyeka njani kwisizathu, joyina iphepha le-Facebook lephulo.

Uphengululo lwe